Dickey’s Barbecue Pit Rings in the New Year in Rockford



Dickey's Barbecue Pit Rings in the New Year in Rockford

Grand opening to feature $2 sandwiches, free barbecue for a year and gift card giveaways

Dickey's Barbecue Pit Rings in the New Year in RockfordDickey’s Barbecue Pit celebrates the New Year with a grand opening of the newest location in Rockford. On Thursday, the new store will begin its three-day festivities by giving gift cards worth up to $50 to the first 50 guests and the next 100 guests will receive a free quarter plate with the purchase of a Big Yellow Cup. On Friday the first 100 guests will receive a free Big Yellow Cup of Tea, and on Saturday the store will sell $2 pulled pork sandwiches from 11:00 a.m. to 2:00 p.m. Three lucky guests will win free barbecue for a year and one will win a $500 gift card!

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“Dickey’s is expanding rapidly throughout the Midwest,” said Roland Dickey, Jr., CEO of Dickey’s Barbecue Restaurants, Inc. “The Dickey family is proud to open our fifth location in Illinois and congratulate Ryan and Lana McPeek on their grand opening.”

The three-day grand opening includes:

Thursday, December 31 kicks off with the first 50 guests receiving gift cards worth up to $50. The next 100 guests will receive a voucher for a free quarter plate with the purchase of a Big Yellow Cup.

Friday, January 1 the first 100 guests will receive a free Big Yellow Cup of tea and the store will give away free Dickey’s goodies all day.

Saturday, January 2 the new store will serve guests a barbecue bargain with $2 pulled pork sandwiches from 11:00 a.m. – 2:00 p.m. One lucky winner will be chosen for a $500 gift card and three winners will receive free barbecue for an entire year.

Originally from Stockton, Ryan and Lana McPeek were dairy farmers for 17 years until their farm suffered an unfortunate barn fire. Since then, the couple has farmed beef and also worked in corporate careers. The McPeeks decided it was time for a new adventure and knew that Dickey’s Barbecue Pit would be the right fit because of its casual atmosphere and quality food. “Rockford is a nice city with a lot of industry,” Ryan says. “We are excited to open Dickey’s to share delicious barbecue with this great community.”

The new Dickey’s Barbecue Pit in Rockford is located at: 845 Perryville Rd, #115, Rockford, IL 61108. The phone number is 815-599-1110. Find Dickey’s on Twitter, Facebook and Instagram.

To find out more about franchising with Dickey’s Barbecue Restaurants, Inc., visit www.dickeys.com/franchise or call 866-340-6188.


Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain was founded in 1941 by Travis Dickey with the goal of authentic slow smoked barbecue. Today, all meats are still slow smoked on-site in each restaurant living up to the company tagline, “We Speak Barbecue.” The Dallas-based family-run barbecue franchise offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids’ meals every Sunday. The fast-casual concept has expanded to over 520 locations in 43 states. Dickey’s was recognized for the third year by Nation’s Restaurant News as a “Top 10 Growth Chain” and by Technomic as the “Fastest-growing restaurant chain in the country.” For more information, visit www.dickeys.com or for barbecue franchise opportunities call 866.340.6188.