National Roll-out of Branded Chips to Benefit Charity Initiative for Law Enforcement & Firefighters
Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain, is proud to announce the kick-off of their new foundation, Barbecue, Boots & Badges, a foundation committed to leaving a footprint on the communities they serve by providing funding and resources to law enforcement, firefighters and their families.“We take pride in the communities we serve and saw a vital need for a foundation to support local law enforcement, firefighters and their families,” said Roland Dickey, Jr., president and CEO of Dickey’s Barbecue Restaurants, Inc. “These are the people who put their lives on the line every day, we created a foundation to help those who serve us.”
Initial funding for Barbecue, Boots and Badges will coincide with the national launch of Dickey’s new line of potato chips. Guests can try the new chips and give back to the new charity on March 1 when they are available nationwide. The artisan crafted potato chips come in three bold flavors — original, barbecue and jalapeno cheddar.
“After 8 years as a Dallas County Commissioner, I saw firsthand the challenges our law enforcement officials’ face in the line of duty,” said Maurine Dickey, chairman of Barbecue, Boots & Badges. “Dickey’s Barbecue takes a personal approach to the communities we serve and there is no better place to start than with law enforcement officials and their families.”
The Barbecue, Boots & Badges foundation will work with local law enforcement and fire departments to provide emergency financial assistance, funding for equipment and services as well as on-going programs.
Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain was founded in 1941 by Travis Dickey with the goal of authentic slow smoked barbecue. Today, all meats are still slow smoked on-site in each restaurant living up to the company tagline, “We Speak Barbecue.” The Dallas-based family-run barbecue franchise offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids’ meals every Sunday. The fast-casual concept has expanded nationally to 42 states. This year Dickey’s Barbecue was recognized for the third year by Nation’s Restaurant News as a “Top 10 Growth Chain” and by Technomic as the “Fastest-growing restaurant chain in the country.” For more information, visit www.dickeys.com or for barbecue franchise opportunities call 866.340.6188.
Barbecue, Boots & Badges is committed to directly serving the professions of law enforcement and firefighters who have suffered financial loss due to injury and disease. The foundation indirectly serves by providing educational programs to the public that will enhance safety, build career awareness, encourage volunteer opportunities and provide funds to enhance these services.