60 Year Old Family-Owned Bay Area Bread Maker with 17 Bakery-Cafés Chooses Full Service Marketing Firm to Reinvigorate Brand and Introduce New Concept
Duke Marketing, LLC., celebrating 25 years in business as a full service integrated marketing communications firm specializing in marketing for multi-location and franchise organizations, announced today it has been chosen Marketing Agency of Record by Le Boulanger, Inc., the family-owned Bay Area bread maker and operator of 17 bakery-cafes, based in Sunnyvale, California. Duke Marketing will provide strategy and manage the Company’s marketing activities, and is assisting in the development of a new fast casual restaurant brand, which will incorporate dinner with wood-fired specialty menu items, set to open in Palo Alto in late June.
“Duke Marketing has been working with us to develop our new wood-fired concept, and the creativity and ideas they bring to the table are amazing,” said Dan Brunello, Chief Executive Officer, Le Boulanger, Inc. “We expect great things from our new partnership with Duke and her team to manage our next generation of brands!”
More than 60 years ago, Paul Brunello emigrated from Venice, Italy, and brought with him the traditions of Old World bread baking. In 1922 Paul opened his first bakery in Northern California. After nearly 40 years he gained a following as the Best Bay Area bread distributing to hundreds of restaurants and retailers. Paul’s children, brothers Roger and Dan, took the famous breads and pastries and opened Le Boulanger in downtown Los Altos in 1981. Just a tiny, 14-seat café that offered delicious sourdough and specialty breads, along with a continuously expanding menu. Today Le Boulanger serves 18 communities with their fresh baked breads and cafes, and is the official bread of the San Francisco 49er’s Levi’s® Stadium in Santa Clara.
“We are very excited to manage marketing for such an incredible brand and pioneers in the bakery café business,” said Linda Duke, Chief Executive Officer, Duke Marketing, LLC. “We have a great relationship with the Brunello family, and understand what needs to be accomplished to take their brand to the next level. My team will help communicate the LeBoulanger family tradition of commitment to quality and service, and caring for the now famous brand, and the next generation of brands.”
For 25 years, Duke Marketing has specialized with multi-location organizations (chains), offering a full range of marketing services and serving as Agency of Record for numerous top brands. Services include: strategic planning, thought-leadership, brand creation and refresh, creative development, in-store communications and collateral, advertising, public relations, consumer promotions and cause marketing, local store marketing, training, crisis communications, franchise communications, market-by-market planning, social media planning, content creation, and media buying.
Duke Marketing, considered industry experts in Local Store Marketing, published a “Marketing Cookbook” with over 100 local store marketing tactics written like recipes for easy-to-use by restaurant operators as a marketing resource, “Four Star Restaurant Marketing Cookbook—Recipes for Restaurateurs” in 2008. The 300 page marketing binder has been used by numerous restaurant chains over the years, was nominated by the IACP International Association of Culinary Professionals and, a finalist by the James Beard Awards for “Best Industry Resource.” In 2011, Duke Marketing launched a companion training and certification workshop to the book, LSM-U, Local Store Marketing University. LSM-U is an educational program devised to enhance restaurant marketer’s ability to understand, create and implement local store marketing strategies to increase sales and awareness. LSM-U offers educational seminars and customized workshops with numerous resources for restaurant leaders. In 2014, Duke Marketing added, the LSM Diet, Improve your Bottom-line, not your Waistline, a companion workshop to the educational program LSM-U, which offers restaurant and retail operators an additional two hour workshop to create their own 52 week marketing plan, similar to following a diet.
Duke Marketing, LLC., celebrating 25 years in business, was established in 1989, and is a California-based full service marketing firm providing strategic communications and creative brand building expertise for multi-location and franchise organizations. Duke Marketing, experts in Local Store Marketing, combine a full range of services with on-target strategies, fresh ideas and break-out creative concepts to offer complete sales driving solutions for multi-unit restaurants, retail and foodservice operations. For more information contact Duke Marketing at 415-492-4534 or please visit www.dukemarketing.com or Facebook.