Dunkin’ Donuts today announced Keith Lusby, 47, as the company’s new Vice President, Media. Mr. Lusby will lead Dunkin’ Donuts U.S. media planning, buying and placement strategies, from traditional media programming to innovative digital and emerging media partnerships. He will report directly to Tony Weisman, Chief Marketing Officer, Dunkin’ Donuts U.S.
With 25 years of marketing experience, Mr. Lusby has led successful, integrated campaigns for several global consumer brands. He comes to Dunkin’ Brands from MullenLowe Mediahub, named Adweek‘s 2017 U.S. Media Agency of the Year, where he led a 140-person media team supporting campaigns for brands including Chipotle, JetBlue, Ulta Beauty and Staples. Previously, Mr. Lusby held leadership positions with Carat and with Young & Rubicam, designing media strategies and plans for brands including Reebok, Pfizer, AT&T and Procter & Gamble.
“Keith is an accomplished marketer with extensive experience leading successful consumer-centric media plans for iconic brands,” said Tony Weisman. “Under his direction, we look forward to developing exciting ways to promote the Dunkin’ Donuts brand across a broad spectrum of channels, from television to new opportunities in digital and emerging media.”
Mr. Lusby is the recipient of numerous prestigious marketing awards, including several Effies and a Silver Cannes Lion Award. He was named an Adweek Media All-Star in 2013.
Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 12 years running. The company has more than 12,500 restaurants in 46 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.