As the casual dine sector of the restaurant industry showed a mixed results in sales growth ending the first quarter of 2013, East Coast Wings & Grill continued in building sales, posting a first quarter increase of 6.87% over last year.
“The growth is clear validation that our approach to fresh food and family friendly driven atmosphere continues to capture market share with our communities East Coast Wings & Grill operates within. While we are seeing new areas in our menu growing, our proprietary process in how we are able to deliver a fresh, gourmet style buffalo wing at over 75 flavors gives our brand an edge in the space.” said Sam Ballas President/ CEO.
With this consistency in posting growth, franchise business owners are taking note- adding an additional 7 new locations for future development in Alabama and Tennessee. The brand will add operations in South Carolina, Georgia, Texas, Florida, Kentucky and Pennsylvania in 2013- while Alabama, Tennessee, Virginia and additional North Carolina units are in the pipeline for late 2013 and 2014.
“It is as simple as, ‘Never Be Satisfied’. Our style of management and expectation in menu innovation and unit level economics drives our team and franchisees to better the brand every day. We measure everything, we work on sustaining our metrics and we push forward with accountability from supply chain, franchisee and franchisor – its going to be a great year.” Ballas said.
For more information on East Coast Wings & Grill, visit www.eastcoastwingsfranchise.com.
East Coast Wings & Grill, a fast growing casual dining buffalo wing concept, has 25 operating locations, 4 currently in construction, and 73 plus sold locations throughout the Nation. The franchise not only caters to the chicken wing lover by offering 75 different flavors of fresh jumbo chicken wings in nine heat indexes, but also serves salads, wraps, sandwiches, Angus burgers, Buffalajitas (proprietary fajita), from scratch ribs and more, all using fresh not frozen ingredients.