“How can I be the fat CEO of a healthy brand?” That’s what Sal Rincione, CEO of UFood Grill, asked himself when he looked in the mirror during the holidays and decided it was time to balance his appetite for growing the business with his own personal commitment to eating off the menu.
Inspired by Vice President of Real Estate and Construction Walter Pomerleau, a self-described pizza and sub guy, the two execs began exercising and eating right. And today they have lost a combined 95 pounds in the last 90 days.
Best of all, the menu that turned their lives around was being served up in their own test kitchen!
UFood Grill, the award-winning fast-casual restaurant franchise where “delicious meets nutritious,” is now their go-to spot for regular meals that are big on taste and friendly to the waist.
The two admit that they still enjoy a big steak dinner now and again. But their appreciation for the UFood Grill menu with fresh vegetables, lean proteins and a dedication to nothing fried has been life-changing.
“We’re aggressively expanding a national restaurant chain to meet growing consumer demand for healthier menu options, and we’re living proof of how important this mission is for the restaurant scene and the health and lifestyles of the guests we serve,” Rincione said.
Rincione has lost 45 pounds and said his favorite things on the UFood Grill menu are the roasted brussel sprout bowl with grilled shrimp along with the kale verde smoothie. He’s also addicted to the sweet potato fries.
Pomerleau has lost 50 pounds and said he loves to order the chicken pesto panini with UFood’s famous unfries, which are baked, along with the passion peach smoothie. They both also eat their fair share of the grass-fed sirloin steak tips with steamed broccoli.
Rincione and Pomerleau state that their weight loss journey has dramatically changed their lives, and they can honestly say that UFood Grill is truly Delicious and Nutritious like the motto says.
The UFood Grill menu includes chicken, beef, turkey and veggie burgers, unfries, steak tips, wraps, bowls, salads and paninis prepared fresh using natural and organic ingredients, whole grains, light cheeses, and freshly-made dressings. Meals are low in calories, fat and sodium and are made to order. Nothing is ever fried. Beverages include real fruit smoothies and specialty teas. Created in a better-for-you way, UFood Grill is transforming the industry one healthy meal at a time.
The company was named a Top Up And Coming Food Franchise by Franchise Business Review in 2015 and is targeting experienced restaurant operators and multi-unit franchise investors for franchise development. More information about UFood Grill franchise opportunities is available at ufoodgrill.com/own-a-grill/.
Headquartered in Boston, Mass., UFood Grill is a franchisor of fast-casual food service restaurants, offering consumers a better-for-you menu to meet the growing demand for healthy options made with fresh ingredients that taste great. Known as the place where “delicious meets nutritious,” UFood Grill offers traditional and non-traditional restaurant designs to franchisees for expansion across the U.S. More information is available at ufoodgrill.com