Emerging “Better Burger” Concept Launches its First National Promotion

MOOYAH, a 30-unit, fast-casual, “better burger,” fries and shakes chain, is excited to announce the launch of “HowDoYa MOOYAH,” the brand’s first-ever national promotion rewarding the concept’s devoted guests by asking them how they like to experience MOOYAH best. Guests who visit participating MOOYAH locations across the country from April 30 to May 27 and show ‘how they MOOYAH’ will be given a free scratch card (no purchase necessary) for the chance to win MOOYAH gift cards, food, drinks and more – every card is worth something.

“‘HowDoYa MOOYAH’ showcases the many ways our guests are in control of their burger experience,” said Alexis Barnett, Director of Marketing for MOOYAH Burgers, Fries, & Shakes. “We recognize everyone enjoys MOOYAH in many different ways, so by celebrating our guests’ power of choice, we stay true to our mission.”

Guests choose from a freshly-baked white or whole wheat bun or a hand-leafed lettuce wrap, to opting for never-frozen 100 percent American beef, Jennie-O turkey, or the delectable veggie burger. They even get their choice of unlimited veggies and a choice of nine sauces. Guests can literally customize their meal in a million ways.

MOOYAH French fries come together in a six-step process that takes 24 hours, constant attention and a little magic to transform fresh spuds into the perfect combination of crisp on the outside and fluffy on the inside. In addition to customizable burgers and fries, MOOYAH offers handmade shakes, where guests can choose from classic flavors like vanilla and chocolate, or opt for some of the restaurant’s new toppings that include cookie dough, heath, peanut butter cups and more.

“While ‘HowDoYa MOOYAH’ is our first-ever system-wide promotion, we’re looking at new ways to celebrate our guests, team members and franchise owners all across the country,” said Alan Hixon, President of MOOYAH Burgers, Fries, & Shakes. “As the brand opens new restaurants this year, and aggressively expands into targeted markets within Texas, Oklahoma, Florida and Virginia, expect that more communities in the country will be showing us ‘how they MOOYAH’ very soon.”

MOOYAH is a fast-casual, “better burger” concept serving fresh-cut fries, hot dogs, vegetarian options and rich, thick shakes. Founded in 2007 in Dallas, it uses only fresh, American lean beef, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. MOOYAH ranked in the top ten of FastCasual.com’s annual Top 100 Movers & Shakers list for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” For more information on the brand, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.