Beef ‘O’ Brady’s, the 210-unit franchise of family sports pubs & restaurants, announced today the signing of a franchise agreement in Clearwater, FL. Best known for its great food and the ties it builds with its communities, Beef ‘O’ Brady’s will soon be Clearwater’s unrivaled setting where game time meets family time.
“I am honored to have the opportunity to grow the Beef ‘O’ Brady’s brand in Clearwater said local owner, Charles Robinson. “Beef ‘O’ Brady’s is all about great food and getting involved in the community through local partnerships, and that combination will be welcomed news in Clearwater.”
The new Clearwater restaurant will be built with Beef ‘O’ Brady’s refreshed prototype in mind dubbed “Beef’s 2.0” and will feature several elements that cannot be found at most Beef ‘O’ Brady’s restaurants. Some of the changes include updated color schemes, a sports ticker displayed on a scrolling digital screen, a community board at the front door, a designated take-out area for diners on the go and much more. Clearwater residents have the opportunity to take a virtual walkthrough of the new prototype online.
The Beef `O’ Brady’s of Clearwater will also feature large screen TVs, complemented by smaller screens for viewing from anywhere in the restaurant. It will also have interactive video games for children and a menu offering Buffalo wings, hand-breaded chicken tenders, salads, a variety of sandwiches, mix-and-match desserts and new fresh Angus burgers.
“We take a careful, diligent approach to finding our franchise partners, but Charles and Charissa Robinson made the decision easy for us,” said Chris Elliott, CEO of Beef ‘O’ Brady’s. “Charles and Charissa not only have the business experience and passion to uphold our brand’s stellar reputation, but they also shares our community-oriented values.”
The Clearwater expansion comes just after the launch of several new innovations for Beef ‘O’ Brady’s, including a lively new franchising website that features interactive, user-friendly tools to guide prospective franchise partners through its proven business model and fun brand culture.
In 2011 alone, Beef ‘O’ Brady’s opened more than 10 restaurants and signed agreements with franchise partners to open approximately 20 more. The Tampa-based franchise also earned a myriad of company milestones in 2011 by openings its first restaurant west of the Rocky Mountains in Meridian, ID and signing franchise agreements in both California and Arizona. Executives with the company anticipate another banner year in 2012 – projecting 25+ restaurant openings, including openings in new international markets.
Ironically, despite what its name implies, Beef `O’ Brady’s is best known for its Buffalo chicken wings. Originally, the chain’s menu featured a variety of items that featured beef and a variety of sandwiches. Later, founder Jim Mellody added his own recipe for Buffalo chicken wings, making the restaurant an even “hotter” place to eat.
Beef ‘O’ Brady’s is a national franchise of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef ‘O’ Brady’s neighborhood market. The “kid appeal” of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef ‘O’ Brady’s is actually best known for its Buffalo-style chicken wings. The company, headquartered in Tampa, Fla. has more than 210 locations in more than 20 states. Visit www.beefobradys.com for more information.