Leading BBQ chain Famous Dave’s is tapping into its founder’s southern roots to create the perfect spicy new contender in the chicken sandwich wars. The crispy, golden-brown sandwich with mouthwateringly juicy chicken featuring a “good ol’ southern kick” is based on a family recipe that founder Famous Dave Anderson grew up on and will roll out to all U.S. locations on Monday, February 3.
The sandwich, which represents the authentic southern home cooking of Dave’s childhood will be served a la carte on a buttery brioche bun with his signature spicy-sweet pickles and drizzled with Dave’s zesty comeback sauce, a quintessential southern dipping sauce, all for $5.
Dave’s father, Jimmie Anderson, a Choctaw Native American from Idabel, Oklahoma, was so passionate about the southern food he grew up on that he would drive Dave’s mother, Iris, a Hayward, Wisconsin native, down South almost every other weekend until she was able to perfect a southern-cooked meal. Jimmie and Iris would make the drive to buy the right ingredients that could only be found in the South: spicy peppers, hot sauce, the perfect cornmeal for honey buttered cornbread, and White Lily flour for fluffy buttermilk biscuits.
“Everything had to be just right, from the right black cast iron frying pan to the right fresh-ground seasonings and the freshest chicken,” said Dave. “My mom perfected her pan-fried chicken recipe, which features a crispy golden-brown crust with tender, juicy, mouthwatering chicken.”
Dave founded the brand in 1994 and opened up the doors to his first location in his mother’s hometown. He has continued to draw culinary inspiration from his mother’s recipes and his BBQ-loving father as the brand has grown to 125 locations in 31 states and three countries.
When asked how Dave initially started the award-winning BBQ chain, Dave is fond of saying, “I never really got into the BBQ restaurant business more than I grew up in it.”
“I grew up eating real, honest fried chicken, honey buttered cornbread and BBQ ribs and learned from an early age the importance of southern home cooking and hospitality,” said Dave. “Iris’ Comeback Chicken Sandwich is the clear winner in the chicken sandwich wars—everyone knows that Famous Dave’s is the best in the world of BBQ, and now, our $5 chicken sandwich will also be known as the best of the best and have the competition retreating and surrendering. One bite and you’ll be coming back for more, too!”
Starting on Monday, February 3, the chicken sandwich will go live at all of Famous Dave’s U.S. restaurants and will be available for both dine-in and to-go orders.
Famous Dave’s of America, Inc. is a wholly owned subsidiary of BBQ Holdings, Inc. (NASDAQ:BBQ). Famous Dave’s was founded by “Famous Dave” Anderson, whose passion for BBQ led him on a 25-year cross-country trek to find the best regional BBQ recipes in the country before opening the first Famous Dave’s in Hayward, Wisconsin. As of August 12, 2019, Famous Dave’s has 125 locations in 31 states and three countries, including 31 company-owned and 101 franchise-operated restaurants. Famous Dave’s is known for its on-premise real pit smokers, scratch-recipe cooking, and 700 national and regional awards for everything from best ribs to best Bar-B-Que sauce to best cookbook. Famous Dave’s offers a wide variety of BBQ favorites, including its signature award-winning St. Louis-Style Ribs, Texas Beef Brisket, Georgia Chopped Pork and Country-Roasted Chicken. Each seasoning blend was personally developed by Dave himself, after years of research and development, to bring flavorful and authentic BBQ to his Guests. Scratch-recipes round out the menu with delicious items that include Famous Dave’s award-winning Corn Bread Muffins and Dave’s Famous Bread Pudding. For more information, visit famousdaves.com, facebook.com/famousdaves, or follow on Twitter @Famous_Daves.