Fast-Food Franchises Get Creative When They Go Abroad

Fast-Food Franchises Get Creative When They Go Abroad

McDonald’s McArabia Chicken Wrap

The big selling point of fast-food franchises is consistency: In Alaska or Alabama, customers can expect the same hamburger and fries from McDonald’s, or the same cheese pizza and breadsticks from Pizza Hut.

But all of that changes when you cross the border.

In international markets, where chains have to adapt to local tastes, some of America’s most familiar fast-food items are hardly recognizable.

Take Pizza Hut. In Japan, one popular pie is topped with prawn, squid, tuna, mayonnaise, broccoli, onions and tomato sauce. Another mixes teriyaki chicken with corn, seaweed and mayonnaise. In South Korea, customers can get their pie crust stuffed with sweet-potato mousse; in the Middle East, customers can get a crust with cheeseburgers embedded in it.

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