Fast Food Is Going to War Over These Three Menu Items



Fast Food Is Going to War Over These Three Menu ItemsChicken nugget deals are incredibly cheap at fast food restaurants right now, and coffee promotions are cheaper still. Competition over breakfast sandwiches is white hot too.

Fast food’s biggest players will always compete over burgers, low-price value menu deals, and limited-time-only items that pop up seasonally. (Speaking of which, it’s getting close to Shamrock Shake time at McDonald’s.) Lately, though, the competition has gotten particularly focused, and particularly tough, concerning these three menu categories.

Chicken Nuggets

This week, Burger King kicked off a fierce nugget competition, offering a 10-piece chicken nugget order for just $1.49, roughly half the usual menu price. Or rather, it reintroduced the deal, which it also launched onto the scene for a limited period last fall. At the time, Burger King described the 15¢ nugget promotion “an aggressive deal rivaling anything our competition has ever done.”

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