Fast Food’s New Target: The Snack Attack



Fast Food's New Target: The Snack Attack

Forget the Big Mac attack. Now is the time of the snack attack.

After years of slinging super-sized servings, some fast-food chains are starting to see the benefits of offering daintier bites. That includes mini-hot dogs, little chicken sandwiches and shakes that are smaller than a small.

It’s all intended to entice people who are searching for a small treat between meals, a cheap bite or a little something extra at mealtime.

Last week, Arby’s introduced a lineup of sliders, with the miniature versions of its regular sandwiches costing less than $2 each. Earlier this year, Sonic introduced “Lil Doggies” and “Lil Chickies,”or petite hot dogs and chicken sandwiches, for around the same price. They were so popular the chain is bringing them back.

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