Firebirds currently has 26 locations in 10 states, four scheduled to open later this year and future expansion plans throughout the U.S. Loftis will play a leading role in the company’s growth and spearhead the integrated marketing and advertising communication strategy.
With more than 15 years of marketing experience and leadership positions in the restaurant industry, he brings the communication creativity and leadership insights to ignite the Firebirds’ brand.
“As we continue to grow, I am confident that he will take the brand to the next level, as he is a fantastic fit for Firebirds,” said CEO Mark Eason. “His experience in the industry is well-known, and his vision for our restaurants will have a positive lasting impact on our guests’ overall dining experience,” noted Eason.”
In addition to his former role as vice president of marketing for Café Enterprises, Inc. (Fatz Café, Tavern 24 and Tablefields), Loftis has represented iconic brands in the hospitality and restaurant industry such as Marriott, the W Hotel, Spa Sydell, BI-LO, Dunkin’ Donuts and Baskin Robbins.
Firebirds Wood Fired Grill is a Classic American restaurant known for its authentic wood fired entrees infused with bold flavors, fresh herbs and spices. Based in Charlotte, NC, Firebirds has a collection of 26 restaurants throughout the U.S. The polished casual restaurants are open for lunch and dinner, and feature a selection of aged steaks that are hand-cut in the restaurant, fresh seafood, chicken and ribs seared over local hickory, oak or pecan wood. Since 2000, loyal guests have craved signature items such as Firebirds BLT Salad, Slow Roasted Prime Rib, Chile Rubbed Delmonico, Wood Grilled Salmon, Lobster Spinach Queso and Creme Brulee Cheesecake. The award-winning FIREBARTM hosts a selection of private Firebirds’ label wines and specialty cocktails such as the Double Black Diamond Martini infused with natural, fresh pineapple for 21 days. From the delicious flavor to the ambiance of the relaxing fireplace and exposed kitchen, Firebirds provides a memorable experience.