Nationwide restaurant chain, Firehouse Subs, plans to open 12 restaurants throughout Southern Idaho, targeting the areas of Boise, Twin Falls and Idaho Falls. Renowned for hearty, oversized portions and steaming hot subs, Firehouse Subs is a 600-unit fast casual restaurant chain founded in Jacksonville, Fla., by former firefighting brothers Chris Sorensen and Robin Sorensen. The region’s first Firehouse Subs restaurant will open in Boise during spring 2013, and plans for a seven-year total market build-out are currently underway.
Setting each town ablaze with new restaurants is veteran Area Representative Randy Judd. More than 25 years of restaurant experience arm Judd with the skill set needed to successfully expand the Firehouse Subs brand into Idaho. Three years ago, Judd became the area representative for Utah were he has successfully opened four restaurants and has another three under development. As area representative for Idaho, Judd intends to turn the Gem State into a thriving Firehouse Subs franchise territory.
“With Firehouse Subs, franchisees have the ability to be in business for themselves, but not by themself,” said Randy Judd. “The brand provides its franchisees with an incredible level of support and we believe the Idaho community will embrace our restaurants as those in Utah have.”
Judd’s responsibilities include selling franchises and providing franchisees the overall marketing and operational support in their respective markets. This entrepreneurial model provides a caliber of support and continuity of relationships that cannot be achieved through traditional franchising models.
Validating the brand’s success and reputation for superior food, Firehouse Subs has achieved several industry acknowledgments including:
- No. 1 Fast-Food Sandwich – Zagat
- No. 1 Chain Restaurant Consumers’ Choice Awards for Fast Casual Category service – Technomic
- No. 1 Consumer Picks in the sandwich category – Nation’s Restaurant News
- No. 1 2012 Franchisee Satisfaction Award – Franchise Business Review, Food & Beverage
- No. 1 of 2011 Movers & Shakers – FastCasual.com
- 2011 Operator of the Year, CEO Don Fox – Nation’s Restaurant News
Firehouse Subs is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded by former firefighters and brothers Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, the highest quality meats and cheeses piled higher, steaming hot subs, and its commitment to saving lives through the creation of Firehouse Subs Public Safety Foundation. The founders are the real deal, the food is their creation, and the company is built upon a family of franchise operators that share their same passion for serving others. Firehouse Subs consistently ranks No. 1 among fast casual brands in the categories of food quality, taste and flavor, and friendly service; for the last two years Franchise Business Review has ranked it No. 1 in franchisee satisfaction, and in 2012, the brand earned first place honors in the sandwich category in the Nation’s Restaurant News Consumer Picks study.
In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation with the mission of providing funding, life-saving equipment and educational opportunities to first-responders. Through the non-profit 501(c)(3), Firehouse Subs has given $5.7 million to hometown heroes in 36 states and Puerto Rico.