New location signifies the continued expansion in the Metro area
First Watch, the nation’s leading Breakfast, Brunch and Lunch concept, opened its fifth restaurant in Maryland — and its seventh in the metro-DC area — today. Located in the new Towne Centre at Laurel at the corner of Baltimore Avenue and Cherry Lane, the 3,772-square-foot restaurant features an updated new prototype that showcases the evolution of the First Watch brand through a blend of “Urban” and “Farm” components.
“We have been very well received in neighborhoods and markets throughout the DC-metro area where we have opened and continue to seek opportunities to open restaurants there,” said Chris Tomasso, chief marketing officer for First Watch. “Laurel is one of those neighborhoods that appealed greatly to us and one that we believe will embrace our unique approach to Breakfast, Brunch and Lunch.”
Taking freshness to heart, the First Watch menu features items and ingredients such as cage-free eggs, all-natural house preserves, salsa and granola made in-house daily and house-roasted vegetables. In addition, First Watch looks to source produce locally whenever possible. First Watch also offers its exclusive Sunrise Select® Premium Blend Coffee which is made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access as well as a community table for immediate seating as available.
For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 120 restaurants in 17 states and additional units under development as part of the Bradenton Fla.-based company’s aggressive growth strategy. It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.