First Watch Launches First-Ever Seasonal Menu

First Watch Launches First-Ever Seasonal Menu

Fall has officially arrived, and to celebrate, award-winning Breakfast, Brunch and Lunch restaurant First Watch has announced fresh, new menu items that put some of fall’s most-loved flavors, like pumpkin, maple, apple and butternut squash, at center stage, starting Monday, Oct. 8.

“We created this first-ever seasonal menu featuring our signature fall favorites – like our Pumpkin Pancake Breakfast – to offer guests menu diversity while highlighting the tastes of the season,” said Chris Tomasso, chief marketing officer for First Watch.

In addition to all their traditional First Watch favorites, guests will find these fall menu items at their local restaurant for a limited time, starting Monday, Oct. 8, through Wednesday, Nov. 21:

Pumpkin Pancake Breakfast

Pumpkin Pancakes are back. Two fresh eggs cooked any style plus one of First Watch’s signature spiced Pumpkin Pancakes and Aidells’ grilled, all-natural Chicken Apple Sausage. $7.79

Maple Pulled Pork Sandwich

Hand-pulled marinated, roasted pork with First Watch’s sweet maple apple chutney, mayonnaise and fresh greens on a soft, whole-wheat bun. Served with a choice of soup, lightly dressed greens or fresh fruit. $7.99

Butternut Squash Soup

Rich and creamy, this butternut squash soup is sweetened with carrot and a touch of nutmeg – a delicious addition to that perfect fall day. $3.99 per bowl

“First Watch is committed to maintaining a leadership position as it relates to culinary innovation, ingredient quality and customer satisfaction,” Tomasso said. “These items have remained our most popular seasonal specials and we are excited to be able to offer them to our customers on a daily basis throughout the fall season.”

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, visit

First Watch has specialized in award-winning, made-to-order Breakfast, Brunch and Lunch for nearly 30 years. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with nearly 100 restaurants in 14 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit