“Daytime Café” announces plans for seventh restaurant in Southeast Florida
Award-winning Breakfast, Brunch and Lunch restaurant First Watch today announced plans to open its seventh restaurant in Southeast Florida in early 2014. The restaurant, located at 3600 W. Hillsboro Blvd. in the Deerfield Mall, will employ approximately 25 people.
The new 3,000-square-foot restaurant will hold an end-cap space formerly occupied by H&R Block and feature a patio for outdoor dining in the Publix Super Markets-anchored retail center. News of the Deerfield restaurant comes just months after First Watch opened in The Mission Bay Plaza at 20401 State Road 7, Boca Raton, and announced the relocation of the Boca Village Square restaurant to 21170 St. Andrews Blvd. in early October. First Watch currently has 41 restaurants in Florida.
“Over the past seven years, we have gained a strong, loyal costumer base in Southeast Florida that we are confident will carry over to this new restaurant in Deerfield Beach,” said Chris Tomasso, chief marketing officer for First Watch. “Given the proximity to our two Boca locations and the success of those restaurants, it seemed natural that we would look for a site in Deerfield Beach. We will continue seeking additional growth and expansion opportunities in this region and look forward to bringing our unique Breakfast, Brunch and Lunch offerings to even more residents.”
The new Deerfield restaurant will feature an interior design concept that connects traditional First Watch design elements with contemporary executions by maximizing natural light provided during the restaurant’s daytime hours. The design also incorporates color tones intended to convey the warm and inviting personality of the First Watch brand and accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.
A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.
In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.
For First Watch franchise information, visit
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 110 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.