First Watch Slated to Open 7 Restaurants in DFW by Year’s End

First Watch Slated to Open 7 Restaurants in DFW by Year's End

First Watch will make its Plano debut on Friday, July 22

First Watch Slated to Open 7 Restaurants in DFW by Year's EndFirst Watch Restaurants, the popular breakfast, brunch and lunch concept, today announced it will make its Dallas/Fort Worth debut this Friday, July 22, with a restaurant opening in Plano. The new restaurant will open at 7 a.m. at 3131 Custer Road, at the intersection of West Parker Road and Custer Road in a space that formerly operated as The Egg & I. The 3,500-square-foot restaurant will be 33-year-old First Watch’s first restaurant in the Dallas/Fort Worth area and will employ about 25 people.

The Plano opening represents the first of seven First Watch restaurants in Dallas/Fort Worth that are slated to open before the end of 2016. The others, in Richardson, Flower Mound, Frisco, North Richland Hills and two in Fort Worth, will also open in spaces that are currently operating as The Egg & I, though they will remain open and continue operating as The Egg & I until each reopens as First Watch on a rolling basis.

“We’ve had our sights set on bringing First Watch to Dallas/Fort Worth for years, and with the help of our local partners in Plano and our family at The Egg & I, we could not be more excited to finally put our substantial development plan into action,” said Chris Tomasso, president of First Watch, of the company’s Dallas/Fort Worth expansion. “Our dedicated managers and staff at The Egg & I restaurants in the area are enthusiastic about the change to First Watch’s focus on freshness and menu innovation and are eager to show first, the residents of Plano, and eventually greater Dallas/Fort Worth, what First Watch’s fresh take on breakfast, brunch and lunch is all about.”

First Watch Slated to Open 7 Restaurants in DFW by Year's End

Avocado Toast

First Watch Slated to Open 7 Restaurants in DFW by Year's End

Farm Stand Breakfast Tacos

First Watch’s curated menu takes an elevated approach to traditional and inventive offerings made to order using farm fresh ingredients. It includes items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant on Custer Road will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

The new First Watch in Plano will also offer options from the restaurant’s Fresh Juice Bar, juiced in-house daily using fresh fruits and vegetables sourced locally whenever possible. The restaurant will serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.

The new First Watch will open with the restaurant’s latest interior design, which combines farm fresh elements with a high-energy, urban vibe.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named a 2015 Top Consumer Pick by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 275 restaurants in 26 states, including more than 165 First Watch restaurants, 110 The Egg & I restaurants, 5 The Good Egg restaurants and one Bread & Company restaurant in Nashville (with another one under construction). For more information, visit