First Watch to Open New Restaurants in Florida, Georgia and Tennessee

First Watch Restaurants

Top-ranked “Daytime Café” continues expansion across the Southeast

Award-winning Breakfast, Brunch and Lunch restaurant First Watch today announced plans to open restaurants in Orlando, Fla.; Alpharetta, Ga.; Dunwoody, Ga.; and Franklin, Tenn. The new restaurants will employ approximately 25 people each.

The new restaurants will be located at:

  • Mills Park, an exciting new Fresh Market-anchored mixed-use center at the northwest corner of Mills Avenue and Virginia Drive in Orlando, Fla. The Mills Park First Watch will occupy a 3,470 sq. ft. space within a freestanding outparcel building in the center and feature a patio for outdoor dining.
  • A to-be-built center on the northeast corner of Old Milton and North Point parkways in Alpharetta, Ga. – one of the fastest-growing areas in the Atlanta market. The Alpharetta First Watch will feature a large patio for outdoor dining and occupy a 3,550 sq. ft. space in a freestanding building.
  • Dunwoody Village, which is considered the center of activity in the Dunwoody, Ga., area. The Dunwoody First Watch, located at 1317 Dunwoody Village Parkway, will occupy a 3,500 sq. ft. end-cap space and feature a large, outdoor patio.
  • Drury Plaza Shopping Center, a to-be-built center anchored by the new Drury Plaza Hotel in the popular Cool Springs area of Franklin, Tenn. The Cool Springs First Watch, located at 1874 W. McEwen Drive, will occupy a 3,350 sq. ft. end-cap space in this business, dining and shopping hub.

The Dunwoody restaurant is scheduled to open this summer and the Orlando, Alpharetta and Franklin restaurants will open by the end of this year.

First Watch Restaurants

“This is an exciting year for First Watch,” said Chris Tomasso, chief marketing officer for First Watch. “Not only are we celebrating an important milestone in our company’s history but we’ve already seen four new restaurants open – some in completely new markets – and have announced plans for nearly 10 more openings this year. This wouldn’t be possible without our loyal customers who’ve really made First Watch the No. 1 destination for Breakfast, Brunch and Lunch.”

As First Watch celebrates its 30th year, the company’s aggressive growth strategy continues in its home state and across the Southeast. The news of these planned restaurants comes on the heels of several recent announcements for restaurant openings in Florida, Georgia, Indiana, and Maryland this year, some of which have already opened.

A recipient of more than 200 “Best Of” accolades across the country, First Watch is known for delivering an excellent dining experience and fast, friendly service. In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select™ premium blend coffee made with hand-selected, slow-roasted, high-grown Panamanian, Colombian, and Mexican coffee beans.

First Watch serves its entire menu seven days a week and offers guests complimentary newspapers and free Wi-Fi Internet access.

First Watch Restaurants

Celebrating its 30th year in 2013, First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 100 restaurants in 15 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit