First Watch Unveils Holiday Gift Card Promotion



Daytime Café customers receive Bonus Bucks with every $100 in gift cards purchased

First Watch Unveils Holiday Gift Card PromotionThis holiday season, consumers giving the gift of award-winning Breakfast, Brunch or Lunch will once again receive a gift in return. First Watch Restaurants announced today the launch of its annual holiday gift card promotion at its more than 120 restaurants across the U.S.

Holiday shoppers will receive $20 in Bonus Bucks for every $100 in gift cards purchased Monday, Nov. 10 through Tuesday, Dec. 31. The Bonus Bucks are valid Thursday, Jan. 1, 2015, through Saturday, Feb. 28, 2015.

“Gift cards really do make the perfect gift. They alleviate the need to find the right size or color. Just find the Breakfast, Brunch or Lunch lover in your life and present them with one of our gift cards,” said Chris Tomasso, chief marketing officer for First Watch. “This holiday promotion allows our customers to give the perfect gift for the foodie on their list and receive a gift in return.”

First Watch is currently the largest daytime-only restaurant concept in the U.S. and continues to grow with over 10 new restaurant openings in 2014.

A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

To find a First Watch restaurant or to purchase a gift card online, visit http://www.firstwatch.com.

First Watch Unveils Holiday Gift Card PromotionFirst Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga and Fresh Fruit Crepes. Named a 2013 “Next 20” Emerging Brand by Nation’s Restaurant News, and a 2014 Top Franchise Value by FSR Magazine, First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 120 restaurants in 17 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.