Inc. 5000 Agency Adds Dunkin’ Donuts South Florida to its Growing Portfolio
Fish Consulting, LLC, a national communications firm specializing in franchise public relations and marketing, announced today an expanded partnership with Dunkin’ Donuts. After more than seven years of successfully promoting franchise development for the brand, Fish is expanding its responsibilities to build consumer awareness for Dunkin’ Donuts across South Florida.
Dunkin’ Donuts, America’s favorite all-day, everyday stop for coffee and baked goods, has enlisted Fish to provide local consumer public relations, event marketing and social media management in Palm Beach, Miami-Dade and Broward counties. Dunkin’ Donuts currently operates more than 250 locations in the South Florida region. The company will continue its national and international franchisee recruitment marketing support.
“Fish turned 10 earlier this month, and Dunkin’ Donuts has been a large part of our success for nearly a decade,” said Lorne Fisher, CFE, CEO and managing partner, Fish Consulting, LLC. “We’re thrilled to expand our work to help drive sales throughout South Florida. Our entire team is looking forward to working more closely with the local owners and operators across the region.”
Founded in 1950, Dunkin’ Donuts is a market leader in the hot regular, decaf, flavored and iced coffee, as well as the donut, bagel and muffin categories. Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for eight consecutive years. The company has nearly 11,000 restaurants in 33 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc.
The expansion of its Dunkin’ Donuts relationship is another example of Fish’s significant growth over the past several years, and one of the main reasons the company earned a spot on the 2014 Inc. 5000, Inc. Magazine’s ranking of the fastest growing privately held companies in America. Fish was one of 120 South Florida-based businesses to make this list.
Fish is proud to leverage its experience in franchising to serve some of the industry’s leading concepts including Massage Envy Spa, Baskin-Robbins, Valpak, The Melting Pot, Orangetheory Fitness and Jiffy Lube, among others. The agency’s support for franchise clients range from brand building, franchisee recruitment and internal communications to crisis communications, cause marketing, local/national media relations and social media management. Fish is based in Hollywood, FL, with operations in Atlanta, Washington, D.C., New York and London. For more information call 954-893-9150 or visit www.fish-consulting.com. For additional franchise insights visit Fish’s blog Fish on Franchising at www.fishonfranchising.com, follow on Twitter @fishconsulting or Facebook.