Franchise Specialty PR Firm Welcomes FASTSIGNS International, Fazoli’s, My Gym, Stevi B’s Pizza Buffet and Sea Tow Foundation to Client Roster
Fish Consulting, LLC, a national communications firm specializing in franchise public relations and marketing, announced today it has added FASTSIGNS International, Inc., Fazoli’s, My Gym, Stevi B’s Pizza Buffet and Sea Tow Foundation to its client roster during the first quarter of 2016.
“We’re excited to expand our portfolio of clients with these great brands. It’s a strong mix of established and emerging concepts seeking to grow their respective businesses,” said Lorne Fisher, CFE, CEO/managing partner, Fish Consulting, LLC. “They represent diverse industries and communications needs, and we’re looking forward to helping each of them reach and exceed their business goals.”
FASTSIGNS International, Inc., the leading franchise in signs, graphics and visual communications, enlisted Fish to lead its FASTSIGNS’ franchise recruitment public relations strategy nationwide, with a focus on lead generation, including the company’s co-brand program. Fazoli’s, America’s largest Italian fast casual chain, has also hired Fish to execute a franchisee recruitment marketing program, which includes digital and content marketing, as well as traditional and social campaigns.
The firm is also working with My Gym, a leading fitness center destination for children, to implement all aspects of a grassroots integrated marketing campaign including development of local landing pages, SEO/PPC campaigns, email marketing and local public relations efforts.
Stevi B’s Pizza Buffet, a leading fast casual pizza buffet serving premium pizza, pasta, salad and dessert, recruited Fish to drive its local, consumer public relations efforts for the concept’s limited-time offers in target markets across the country. Lastly, Fish will handle national public relations and social media efforts for the Sea Tow Foundation’s Designated Skipper Campaign, which aims to help eliminate boating under the influence and alcohol related accidents on the water while keeping boating fun. In addition, Fish was tasked with strengthening national awareness for the Sea Tow Foundation.
Fish recently celebrated its 11th anniversary and has experienced significant growth over the past several years. In 2015, Fish was named for the second consecutive year to the Inc. 5000, Inc. Magazine‘s ranking of the fastest growing privately held companies in America. Additionally, PRWeek and the South Florida Business Journal have named Fish a “Best Places to Work” in 2014 and 2015, respectively.
Fish is proud to leverage its experience in franchising to serve some of the industry’s leading concepts including The Melting Pot, Dunkin’ Donuts, Orangetheory Fitness, The Dwyer Group, Valpak, Massage Heights, AAMCO and Tropical Smoothie Café, among others. The agency’s support for franchise clients range from brand building, franchisee recruitment and internal communications to crisis communications, cause marketing, local/national media relations and social media management. Fish is based in Hollywood, Fla., with operations in Atlanta, Washington, D.C., New York and London. For more information call 954-893-9150 or visit www.fish-consulting.com. For additional franchise insights follow Fish on Twitter @fishconsulting or Facebook.