Fishbowl Deploys MapR to Provide Customer Engagement Platform for the Restaurant Industry



Fishbowl Deploys MapR to Provide Customer Engagement Platform for the Restaurant Industry

Fishbowl announces restaurant platform powered by MapR Technologies.

MapR Technologies, Inc., provider of the industry’s only Converged Data Platform, today announced that Fishbowl, the leading customer engagement platform provider for the restaurant industry, is using the MapR Converged Data Platform with Apache Drill as the foundation of its multi-tenant software as a service (SaaS) solution, for analytic data storage, transformation and interactive end-user analytics interfaces.

Fishbowl empowers restaurants to engage in a more intelligent, relevant and effective manner by enabling them to understand their guests’ desires, preferences and needs. More than 70,000 restaurant locations rely on Fishbowl’s platform, experts and strategic partnerships to improve brand preference and amplify same-store sales.

With mounting requirements for scalability and the need to support growing varieties and volumes of data along with daily data refresh, Fishbowl needed a solution to achieve the desired performance levels and zero downtime.  Ingesting and aggregating data from multiple disparate sources, Fishbowl wanted to provide a comprehensive view of restaurant guests to its clients at a lower total cost of ownership, ensuring affordable scalability.

After thorough review of competing technologies, Fishbowl developed a robust data and analytics infrastructure leveraging the MapR Converged Data Platform, which includes the SQL query engine Apache Drill, enabling self-service data exploration on big data. MapR-FS, part of the MapR Platform, is also used to support multi-tenancy and drive unique tenant-level data isolation in Fishbowl’s big data SaaS environment.  Further, MapR delivers superior read/write performance for Fishbowl’s platform.  As a result, the solution is faster and more scalable, and offers a unified analytics and future proof platform to account for new data sets continuously being identified.

Using the MapR platform, Fishbowl gained significant savings on license and storage costs, spending approximately one tenth on licenses and one third on storage, resulting in the ability to deliver a scalable big data platform at a reasonable price point. In addition, Fishbowl’s interactive query speed increased by 5-10X of competitive products, enabling clients to gain guest insights faster. By leveraging the MapR multi-tenancy and security infrastructure, Fishbowl was able to increase time to market, delivering the platform one quarter earlier than expected.

“Fishbowl enables restaurant brands to grow through superior understanding of and deeper engagement with guests. The platform empowers restaurant operators with rich data insights to engage guests with greater efficacy and understand the impact of their marketing efforts,” said Parijat Jauhari,  vice president, analytics and product management, Fishbowl. “With MapR, Fishbowl offers the performance, scalability and near real-time capabilities required to provide a comprehensive view of the guest, which is critical to intelligent marketing in today’s competitive landscape.”

“MapR is helping companies around the globe rapidly transform how they do business through application of the world’s only Converged Data Platform. Our customers realize tremendous value and competitive advantage by utilizing analytics in real-time to have an immediate impact on business outcomes,” said David Cross, chief marketing officer, MapR Technologies. “Trailblazers like Fishbowl are putting technology and data to work, enabling restaurants to maximize performance from their operations. We’re excited to play a role in this kind of industry transformation.”

MapR enables organizations to create disruptive advantage and long-term value from their data with the industry’s only Converged Data Platform, which delivers distributed processing, real-time analytics, and enterprise-grade requirements across cloud and on-premise environments–while leveraging the significant ongoing development in open source technologies including Spark and Hadoop. Organizations with the most demanding production needs, including sub-second response for fraud prevention, secure and highly available data-driven insights for better healthcare, petabyte analysis for threat detection, and integrated operational and analytic processing for improved customer experiences, run on MapR. A majority of customers achieves payback in fewer than 12 months and realizes greater than 5X ROI. MapR ensures customer success through world-class professional services and with free on-demand training that 50,000 developers, data analysts and administrators have used to close the big data skills gap. Amazon, Cisco, Google, HPE, Microsoft, SAP, and Teradata are part of the worldwide MapR partner ecosystem. Investors include Future Fund, Google Capital, Lightspeed Venture Partners, Mayfield Fund, NEA, Qualcomm Ventures and Redpoint Ventures. Connect with MapR on LinkedIn, and Twitter.

Fishbowl empowers restaurants to become best in class marketers. Through its intelligent multi-channel customer engagement platform, Fishbowl drives sales and traffic by revealing powerful insights used to execute more effective campaigns across multiple channels.  Fishbowl’s big data platform aggregates and enriches data from a myriad of sources to drive more effective marketing, and uncover guest and business insights that can be leveraged across the entire enterprise.  Relied on by more than 70,000 restaurant locations, Fishbowl is headquartered in Alexandria, VA, with offices in Silicon Valley, UK, and India. For more information, please visit website, or follow on FacebookTwitter, and LinkedIn.