Former burger boss gets wings

Bill Prather didn’t want to bite off more than he could chew, so he ordered the sampler platter. That was all it took to whet his appetite for yet another hands-on role in the restaurant business.

He credits the chefs.

“They obviously did some things right,” said Prather, the newly appointed CEO of Mount Pleasant-based Wild Wing Cafe and a soon-to-be Charleston resident.

“They” are Cecil and Dianne Crowley, who adhered to a classic recipe for a successful small business. They started from a single location on Hilton Head Island in 1990. They carefully expanded as America’s love affair with chicken wings, beer and other sports-bar fare grew. They pulled down enviable numbers: Wild Wing rang up sales of $100 million last year.

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