TGI Fridays’ largest franchise, Gold Coast Holdings Restaurants, has selected Ignite Creative Services, LLC. as its national beverage marketing agency effective immediately. The agreement extends through June 2017.
Gold Coast Holdings Restaurants, based in Coral Gables, Florida, owns and operates 82 TGI Fridays throughout Florida, New York, Massachusetts, New Hampshire, Connecticut, Rhode Island, New Jersey and Pennsylvania.
“We are thrilled to have Ignite Creative Services as our beverage marketing agency. Fridays is an iconic brand and when Guests choose to dine in our restaurant, exceeding their expectations is our primary focus. We are confident that Ignite will be an integral part of improving the Guest’s experience.” stated Amie Dancu, Director of Marketing for Gold Coast Holdings Restaurants.
As Gold Coast’s beverage marketing agency, Ignite will provide research, strategic planning and execution for beverage, including menu engineering and development as well as campaign creation and creative development. In addition, Ignite will assist with interactive, social media, promotions, media communication and public relations.
“We are honored to be chosen as the national beverage marketing agency by Gold Coast, one of the best restaurant operators in the business,” said Kim Gouch, co-founder, Ignite Creative Services.
Gold Coast Holdings owns & operates over 82 TGI Fridays Restaurants throughout Florida, New York, Massachusetts, New Hampshire, Connecticut, Rhode Island, New Jersey & Pennsylvania.
Based in Scottsdale, Arizona, Ignite Creative Services is a full-service food and beverage agency specializing in design, marketing, advertising and promotion for the restaurant and hospitality industry. Ignite’s two founding partners have more than 50 years of combined experience in the restaurant, food & beverage and hospitality industries. www.ignitecs.co