Former Chief Operating Officer Promoted to Lead Company, Expand Franchise
Goodcents Deli Fresh Subs promoted Scott Ford to president to lead the nearly 30-year-old franchise-based deli sandwich company based in De Soto, Kan. Previously, Ford was chief operating officer managing day-to-day operations and human resources.
In addition to his responsibilities as COO, Ford will now oversee the strategic vision of the business, including franchise growth and overall customer experience.
“We have aggressive growth plans for our business, and we need a strong leader to help us achieve them,” said Joe Bisogno, chairman and CEO of Goodcents. “Scott knows the business and has played a key role in innovating our brand and strengthening the experience for our customers, employees and owners. I’m confident he is the right person to accelerate our growth moving forward.”
During the last year, Ford has lead the charge on a new digital consumer interaction and ordering strategy for the business, including the launch of a new mobile app and online ordering system and the unveiling of its new ‘Goodcents of the Future’ restaurant prototype featuring some of the industry’s first in-store and drive-thru digital ordering kiosks. Also, he initiated a new area representative agreement (ARA) to allow for more rapid franchise expansion.
His strong focus on technology has benefited franchise owners and employees. He helped to develop a new mobile app for franchise owners that provides up-to-the-minute sales, product and labor details for individual restaurants, as well as territory, ownership groups and enterprise levels. He also helped launch a new e-learning platform for training employees.
“We have a strong brand and a strong team that is poised for rapid growth,” said Ford. “I’m excited at the opportunities ahead of us and look forward to continuing to build on our success.”
Ford has worked in the restaurant industry for more than 30 years. Before joining Goodcents in 2010, Ford worked in leadership roles at Boston Market, McDonald’s and Applebee’s. He is based in the Goodcents national headquarters office in DeSoto, Kan.
Goodcents first opened in the Kansas City Metropolitan area more than 25 years ago with a focus on providing deli fresh subs, house-baked breads and pasta made in the restaurant every day. Now called Goodcents Deli Fresh Subs rather than Mr. Goodcents, the company remains true to its singular focus: offering a fresh, quality experience to its customers by slicing sandwich meats and cheeses to order, baking fresh bread each day and providing hearty pasta meals cooked in its restaurants. Goodcents has more than 80 locations across eight states. Visit http://goodcentssubs.com for more information. To connect with Goodcents through Facebook visit www.facebook.com/GoodcentsSubs or Twitter @EatGoodcents and Snapchat at GoodcentsSubs.