Grumpy’s Restaurant Eyeing Expansion in Northeast Florida Due to Increased Demand

Grumpy's Restaurant Eyeing Expansion in Northeast Florida Due to Increased Demand

Beloved Jacksonville diner looks to Northeast, FL as part of their regional growth plan

Grumpy's Restaurant Eyeing Expansion in Northeast Florida Due to Increased DemandDue to an overwhelming amount of requests from residents, Grumpy’s Restaurant is continuing its expansion in Northeast Florida as part of their ongoing growth efforts. With business booming at the Jacksonville, Middleburg and St. Johns locations, and a fourth diner in development in Yulee, customers visiting from surrounding suburbs have sent in hundreds of requests for their own Grumpy’s – and they just might get their wish.

The traditional full-service Americana breakfast diner has been successfully serving the Jacksonville community since 1999 and has just recently launched its highly-anticipated franchise opportunity. Grumpy’s is looking to bring its delicious diner food to more cities in Northeast Florida including Mandarin, Julington Creek, San Marco, Riverside, Beaches, and St. Augustine.

“We are very selective in our growth process,” said CEO and President Daniel DeLeon. “We treat our customers like family and we want to bring Grumpy’s to areas that reflects those values. When it comes to our expansion, we focus on locations with a strong sense of community that embody what we stand for.”

Grumpy’s Restaurant earned multiple Bold City Best 2021 awards for best “Restaurant Overall,” “Breakfast,” “Brunch,” “Family Restaurant,” “Pancakes,” “Bang for the Buck Restaurant,” and Jacksonville Business Journal’s “Best Place to Work” award. This will be its third year in a row receiving the Jacksonville Business Journal’s award and third time receiving Bold City Best, Best Restaurant Overall award.

DeLeon has earned recognition as a mover and shaker in the industry, voted by Nation’s Restaurant News as one of the Most Influential Restaurant CEOs In The Country, recognized by as one of its Rising Restaurant Stars 2021, and recognized by Nation’s Restaurant News’ Power List Reader Picks 2021. In addition, Grumpy’s has been awarded FSR Magazine’s Next-Gen Restaurant Brand 2021, TripAdvisor’s Travelers’ Choice Award, and Jacksonville Business Journal’s Fast 50 Company 2021.

“It’s such an honor to not only bring in awards for the restaurant, but to also be recognized as a business owner,” said DeLeon. “I am really proud of how far Grumpy’s has come and I am thankful for the opportunity to help it grow. Grumpy’s Restaurant was born out of passion and love for brining family and friends together over great diner food, and we take that very serious.”

The award-winning diner prides itself on serving quality interpretations of American and Southern diner dishes along with daring and universally appealing new ventures on diner food. Grumpy’s serves breakfast, lunch and brunch along with an array of daily and weekly chalk board specials that include a variety of sandwiches, homemade soups, salads, signature coffee, fresh-squeezed juices, homemade hot chocolate and desserts.

Including a franchise fee of $40,000, the initial investment necessary to open a single location ranges between $414,200 and $998,000. Each Grumpy’s Restaurant location will occupy approximately 2,800 square feet of real estate and will have approximately 110 seats.

Grumpy’s Restaurant was born out of passion and love for bringing family and friends together over great diner food. Our commitment and mission are to deliver the highest quality dining experience at an affordable price for families everywhere. Grumpy’s will never waver on our commitment to excellent home-style cooking, attention-to-detail, sweet southern hospitality and serving a hungry-person’s portion at a working-class price. All while closing at 2:00PM, providing the ultimate family, work and life balance. 

Founded in 1999 and franchising since 2019, Grumpy’s Restaurant is a traditional Americana, full-service restaurant offering breakfast, lunch and brunch. Grumpy’s offers fresh, made-to-order and always-made-from-scratch menu items at an affordable, family-friendly price. Today there are three locations open and two franchise locations in development in Northeast Florida. For more information about the Grumpy’s Restaurant Franchise opportunity, visit or