Hickory Tavern Temporarily Renames a Best-Selling Cocktail ‘The Victory Potion’ in Time for Its Hometown Team’s Run in the Playoffs



Hickory Tavern Temporarily Renames a Best-Selling Cocktail 'The Victory Potion' in Time for Its Hometown Team's Run in the Playoffs

Hickory Tavern Temporarily Renames a Best-Selling Cocktail 'The Victory Potion' in Time for Its Hometown Team's Run in the PlayoffsHickory Tavern today officially announced it has temporarily renamed one of its best-selling cocktails “The Victory Potion” for several good and obvious reasons: The Carolinas’ favorite team is gearing up for a run in the Playoffs, there is no better place to watch football than Hickory Tavern and as you may have guessed, the drink’s color is teal.

Previously known as the Schmekel, the cocktail, which contains a shot including Bacardi 151 Rum, Blue Curacao Liqueur, Vodka and a Maraschino Cherry, is a Boilermaker kind of drink where the shot is dropped into a pint glass full of Red Bull.

“No place in town has more Panthers passion than Hickory Tavern and there’s no better place to watch Panthers football than at Hickory Tavern,” said Hickory Tavern CMO Thom Perez. “So we thought we’d have some playoff fun and do our part to ensure a victory by naming our best-selling teal cocktail ‘The Victory Potion.’”

The now-named Victory Potion starts at $5.50 although prices and participation may vary.

Founded in 1997, the Hickory Tavern brand has grown to include 22 restaurants in 13 communities across the southeastern United States. Its unique brand of casual dining, lively bar atmosphere, upscale menu and a passion for sports is universally inviting and the perfect dining destination no matter what time of day: Lunch, Happy Hour, Dinner, Late Night or Gameday. Perhaps best known for being named runner up in ESPN’s Best Sports Bar in North America or being cited by The Bleacher Report as the best local bar in the NFL city of Charlotte, the family-friendly brand recently expanded its footprint with 5 new openings in 2015, including Memphis, Winston-Salem, NC, Birmingham, Alabama, Indian Land, SC and most recently, Rock Hill, SC.