Some of the most familiar names in ketchup, pickles, cheese and hot dogs are set to come under the same roof after H.J. Heinz Co. announced plans Wednesday to buy Kraft and create one of the world’s largest food and beverage companies.
The deal would bring together an array of longtime staples in American kitchens, including Oscar Mayer lunchmeats, Jell-O desserts, Miracle Whip spreads, Ore-Ida potatoes and Smart Ones diet foods.
The combination of the two companies – each more than a century old – was engineered by Warren Buffett’s Berkshire Hathaway and Brazilian investment firm 3G Capital, which teamed up just two years ago to buy Heinz. While shoppers are not expected to see any major changes, the creation of The Kraft Heinz Co. reflects the pressures facing some of the biggest packaged food makers in the U.S.