Nation’s Largest Barbecue Brand Expects Smokin’ Internet Sales
Retailers are expecting banner holiday sales this year, especially the day after Thanksgiving. While Black Friday may kick off shopping season, Dickey’s Barbecue Restaurants, Inc. actually posts its busiest day of the year on the day before Thanksgiving. This resulted in record sales when sales exceeded an 80% increase year over year for the 2013 holiday season. This year, the nation’s largest barbecue franchise is making it even easier for guests to order their barbecue honey hams, Cajun fried and smoked turkeys along with full holiday feasts through the on-line ordering option. All locations are also offering discounts to guests registered for the company’s loyalty program, the Big Yellow Cup Club.
“We make it easy for guests to avoid crowds and order their holiday meals on-line and then pick them up at their local restaurant,” said Christie Finley, chief brand officer for Dickey’s Barbecue Restaurants, Inc. “We are even offering links on all of our social channels (including Facebook, Twitter, Pinterest) and special offers for our most loyal guests to encourage a seamless shopping experience across multiple channels.”
Last year, the National Restaurant Association estimated nearly 14 million Americans planned to order parts of their Thanksgiving meals from a restaurant and an additional 4 million planned to order full takeout Thanksgiving meals. Dickey’s on-line ordering capability is now available in 93% of locations and accounts for 3% of total system wide sales for the brand.
“While we offer multiple touch points for guests to order their holiday meals, on-line ordering has proven to be a revenue stream with real growth potential for our brand,” said Finley. “We’re ready for the holiday season and again expect to set new industry records with holiday sales.”
Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain was founded in 1941 by Travis Dickey with the goal of authentic slow smoked barbecue. Today, all meats are still slow smoked on-site in each restaurant living up to the company tagline, “We Speak Barbecue.” The Dallas-based family-run barbecue franchise offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids’ meals every Sunday. The fast-casual concept has expanded to 462 locations in 42 states. This year Dickey’s Barbecue was recognized for the third year by Nation’s Restaurant News as a “Top 10 Growth Chain” and by Technomic as the “Fastest-growing restaurant chain in the country.” For more information, visit www.dickeys.com or for barbecue franchise opportunities call 866.340.6188.