Destination Resorts Co. expands Hooters international presence, adds to expansion in Southeast Asia
Hooters of America, LLC, today announced it has entered into a development agreement with Destination Resorts Co., Ltd. to open five new Hooters locations in Taiwan. Scheduled to open the first of its five locations in Taipei, the international franchisee will serve up mouth-watering wings, burgers and salads in a new, fun-loving atmosphere to the greater Taiwan community including anticipated locations in Kaohsiung, Taichung, Taoyuan and Tainan.
“With existing bustling locations throughout Asia, we’ve seen proven demand for Hooters world-famous chicken wings served with iconic Hooters Girl hospitality,” said Gary Murray, CEO, Destination Resorts Co., Ltd. “Our expansion into Taiwan, a country with a robust economy and strong recognition of the Hooters brand, will open opportunities to serve an expanded customer base with this iconic concept.”
The Taiwan development agreement builds on a previous 30-location Southeast Asia development agreement between Hooters and Bangkok-based international franchisee, Destination Resorts. Earlier this year the franchisee opened two Thailand locations, the largest international Hooters location, Hooters of Pattaya, as well as the fourth Thailand location, Hooters of Nana. It also recently opened the first ever location for Hooters in Hong Kong. The franchisee plans to open an additional four new locations this year: Hooters of Samui in Thailand; Hooters of Manila Eastwood in Philippines; Hooters of Marina in Singapore; and Hooters of Phnom Phen in Cambodia.
“Destination Resorts continued expansion into new markets throughout Asia is a key part of our robust path for expansion, with more than 100 commitments for future development from franchisees throughout the world,” said Mark Whittle, senior vice president of global development, Hooters of America. “With their proven success and wealth of hospitality and restaurant industry experience, Destination Resorts has proven to be an excellent steward of the Hooters brand and a testament to the opportunities that Hooters presents as one of the most recognized casual dining brands.”
The new locations will incorporate the latest design features that deliver the familiar, fun-loving persona of the Hooters brand along with contemporary elements that combine to deliver a one-of-a-kind guest experience.
Hooters recently recognized Destination Resorts with its 2015 Developer of the Year award for the international franchisee’s commitment to the development and growth of the Hooters brand.
Hooters continues its acceleration of restaurant openings and is actively seeking qualified franchise partners to open new locations in select markets across the U.S. and around the globe. For more information about becoming a Hooters franchisee, visit hooters.com/franchising.
For more information about Hooters, visit www.hooters.com.
Headquartered in Bangkok, Thailand, Destination Resorts Co., Ltd., has a passion for creating innovative resort destinations that excite our guests. CEO Gary Murray remains on the forefront of setting new standards and trends in hospitality, while remaining committed to operating in ways that are both environmentally and socially responsible. Destination Resorts Co. created some of Thailand’s most exciting destinations, including Hooters Phuket, DoubleTree Resort by Hilton Phuket – Surin Beach, Sri Racha International Golf at Sri Racha Hills, Hard Rock Café Phuket at Patong Beach, Novotel Phuket Karon Beach Resort & Spa, Novotel Hua Hin Cha Am Beach Resort & Spa, Swissotel Resort Phuket and Four Points by Sheraton Bangkok Sukhumvit 15. For more information about Destination Resorts Co., visit www.destination-properties.com.
Hooters of America, LLC, is the franchisor and operator of more than 420 Hooters restaurants in 42 states and 26 countries. Known for its world famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters visit www.Hooters.com or follow at www.Twitter.com/Hooters, www.Facebook.com/Hooters, www.Instagram.com/Hooters or on Snapchat at “hootersLIVE”.