Franchisee Grupo Iberfood plans 15 new Hooters locations, starting in Barcelona
Hooters of America, LLC, today announced it has entered into a development agreement with franchise partner Grupo Iberfood to open 15 new Hooters locations in Spain and Portugal. The first-ever Hooters location in Barcelona will open later this summer. The following four locations are slated to open within the next three years, including the first-ever Hooters in Madrid, and a new location in Portugal in late 2018.
“We are thrilled to bring the iconic Hooters brand to Spain and Portugal,” said Julio Arias, chief executive officer, Grupo Iberfood. “A visit to the fun-loving restaurant offers guests a chance to escape the ordinary and unwind, while enjoying Hooters world-famous wings served up by iconic Hooters Girls. Our team is committed to delivering the Hooters concept and is extremely excited to work with the international brand.”
The international franchisee will focus its initial wave of Hooters locations in Spain, in the metropolitan areas of Barcelona and Madrid. The next focus for development will be in Portugal around the Lisbon metropolitan area. The new locations will incorporate the latest design features that deliver the familiar, fun-loving persona of the Hooters brand along with contemporary elements that combine to deliver a one-of-a-kind guest experience.
“Spain and Portugal are a key part of our robust plan for international expansion, and we’re pleased to have Grupo Iberfood leading the charge,” said Mark Whittle, chief
development officer, Hooters of America. “Watching and playing sports is a popular pastime in Spain and Portugal. With Hooters being a go-to destination among sports fans, we’re a strong fit for expansion into these European countries.”
Hooters continues its acceleration of restaurant openings and is actively seeking qualified franchise partners to open new locations in select markets across the U.S. and around the globe. For more information about becoming a Hooters franchisee, visit hooters.com/franchising.