Hooters Vows to #StopBracketSadness this Tourney Season



Hooters Vows to #StopBracketSadness this Tourney Season

Rebound at Hooters with new spring menu and free pint glass with select in-store purchase

Hooters Vows to #StopBracketSadness this Tourney SeasonDespite months of research and the use of complicated algorithms, even the most calculated bracket picks can take a detour to Upset City. Hooters vows to #StopBracketSadness this March by inviting college basketball fans to watch the games in their happy place. A place where they can enjoy new mouthwatering stuffed burgers, towers of onion rings and more, served up with warm Hooters Girl hospitality. Fans can also score a free Hooters-branded pint glass with select purchases beginning March 14.

From now through April 10, busted brackets will meet busted hunger with Hooters new limited-time spring menu featuring two highly-anticipated stuffed burgers. The American Beauty and Texas Torch half-pound burgers are handcrafted from 100 percent American beef and stuffed with a blend of cheddar and American cheeses. On game day, Hooters fans can also take on the new onion ring tower, stacked over a foot tall, or satisfy their craving with an assortment of dessert shooters, including strawberry cheesecake, chocolate decadence, key lime and peanut butter pie.

“As the game clock counts down and brackets are busted across the nation, college basketball fanatics can #StopBracketSadness and let the healing begin at Hooters,” said Carl Sweat, chief marketing officer, Hooters. “Nothing beats March bracket sadness quite like our new stuffed burgers, pitcher specials and all of the fun that only the Hooters Girls can deliver.”

Hooters fans will score a free Hooters-branded pint glass with the in-store purchase of an onion ring tower or select pitchers of beer at participating Hooters locations from March 14 through April 5. Applicable purchases vary by location, while supplies last.

To stay up-to-speed on the latest tourney action and learn more about how Hooters will #StopBracketSadness this season, visit hooters.com/stopbracketsadness.

Hooters of America, LLC, is the franchisor and operator of more than 420 Hooters restaurants in 42 states and 26 countries. Known for its world famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters visit www.hooters.com or follow at www.Twitter.com/Hooters, www.Facebook.com/Hooters, www.Instagram.com/Hooters or on Snapchat at “hootersLIVE”.