How Sally Smith Made Buffalo Wild Wings The Fastest-Growing Restaurant In America



When Sally Smith joined Buffalo Wild Wings in 1994, it was a fledgling regional chain with 35 restaurants.

Under Smith’s leadership, the beer, wings, and sports mecca has transformed into a national powerhouse with 950 restaurants in the U.S. and Canada, and she has aggressive plans to take it global.

“We believe that Buffalo Wild Wings has great potential for international expansion,” Smith said. “We have 13 restaurants in Canada, are opening three restaurants in Mexico, and will open in the Middle East and the Philippines in 2014.”

In addition to opening in targeted overseas economies, the brand is also plotting to nearly double the number of U.S. restaurants to 1,700.

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