Hwy 55 Challenge Burger Eating Contest Features Blacksburg Fire Department Vs. Blacksburg Police Department
Hwy 55 Burgers, Shakes & Fries is turning back the clock and featuring a battle of the ages with the Battle of the Badges at its old-school, 50s-style grand opening celebration on Tuesday, July 19th at 775 University City Blvd. in Blacksburg.
The party from 11 am to 3 pm features a Hot Rod car show, a ribbon-cutting ceremony at noon, 50’s prices on all drinks, $.35 milkshakes and $.15 ice cream with the purchase of any sandwich and giveaways throughout the day.
The highlight of the event will be the 55 Challenge, Hwy 55’s famous hamburger eating contest at 2 pm, which features the best gorger from the Blacksburg Fire Department against the premier glutton from the Blacksburg Police Department.
The 55 Challenge has been a crowd favorite on Hwy 55’s menu since the brand’s inception 25 years ago. The contest includes a 55-ounce burger with seven patties and at least four trimmings on a bun comes with fries and a 24- ounce drink. If a guest can eat it all in 30 minutes, it’s free and Hwy 55 will put the guest’s name on their website for bragging rights. If the guest is unable to finish the meal in 30 minutes, it costs $29.99. At Tuesday’s party, there is no cost to participate.
“We’ve actually been open for a while and have been very well-received by Hokie Nation and the Blacksburg community but we wanted to save our official grand-opening with an event that will keep this town talking for years,” said Don Downard, Hwy 55 Blacksburg franchise owner. “The 55 Challenge is known as one of the best eating challenges in the world and to have representatives from each department is going to make it an event you won’t want to miss.”
With two locations open and 50 more planned for Virginia over the next 10 years, Hwy 55 Burgers, Shakes & Fries boasts a fresh, All-American diner experience with fresh, never-frozen burgers, premium sliced cheesesteaks piled high on steamed hoagies, and frozen custard made in-house every day. With its open-grill design, the kitchen’s dedication and care when hand-crafting meals is front and center.
Hwy 55, a retro-themed diner that features fresh, never-frozen hand-pattied burgers, house-made frozen custard, and other classic favorites in a unique open-kitchen setting, was founded in Goldsboro, North Carolina in 1991. Hwy 55 reflects founder Kenney Moore’s commitment to authentic hospitality and fresh food. Widely known in the state for its fresh food and service that exceeds expectations, the chain won BurgerBusiness.com’s “Best Burger” in 2012. It also was recently named a top 500 franchise in the United States by Entrepreneur magazine and a “Next 20” restaurant brand by Nation’s Restaurant News. HWY 55 currently has 125 locations in 10 states, Denmark and the United Arab Emirates. Like HWY 55 on at https://www.facebook.com/Hwy55burgers or follow us at https://twitter.com/hwy55burgers. For more information, visit https://www.hwy55.com.