IHOP Inspires Morning Madness with Breakfast Bracketology



IHOP invites its more than 1.3 million Facebook fans to vote for and rally behind their favorite breakfast items in its annual “Breakfast Bracketology” sweepstakes. Fans are competing for more than bragging rights – four lucky players will win free IHOP breakfast for one year (no purchase necessary). Boosting the morning madness, IHOP invites guests to tune in to its BreakfastCenter series of videos on YouTube, which track all the Breakfast Bracketology action.

“Our Facebook fans love to tell us about their favorite IHOP breakfast,” said Natalia Franco, senior vice president, marketing for IHOP. “Breakfast Bracketology gives fans a fun, interactive way to show their passion for IHOP breakfast items and an opportunity to be rewarded for their support.”

The Breakfast Bracketology tournament began with the “Tasty 32,” a collection of favorite IHOP breakfast items. As of today, voters have narrowed down the competitors to the “Eggstanding Eight” – Bacon Temptation Omelette, CINN-A-STACK Pancakes, Bacon Cheddar Hash Brown Stack, Strawberry Banana Pancakes, Breakfast Sampler, Country Fried Steak & Eggs, Belgian Waffle Combo, and the Rooty Tooty Fresh ‘N Fruity®. The “Final Favorites” will be announced on March 29, and the champion will be crowned on April 3.

To bring greater awareness to this year’s Breakfast Bracketology tournament, IHOP is also releasing a series of video parodies titled BreakfastCenter. The videos feature two mock sportscasters who debate the finer points of the “Breakfast” tournament. The BreakfastCenter segments are available at www.youtube.com/IHOP and at www.facebook.com/ihop.

Fans who participate in Breakfast Bracketology have multiple opportunities to win prizes from IHOP. Players earn points for each vote and bonus points for inviting Facebook friends to play. Every point earned counts as an entry into the sweepstakes to win one of four grand prizes consisting of breakfast for a year (defined as 52 $50 IHOP gift cards).

To play IHOP’s Breakfast Bracketology, visit www.facebook.com/ihop and click on the Breakfast Bracketology icon; for the rules click on Rules & Scoring.

SocialTyze, a leading marketing and technology company, helped IHOP in the development and implementation of the Breakfast Bracketology application and BreakfastCenter videos.

To find an IHOP restaurant near you, please visit www.ihop.com. Join the conversation with IHOP on Twitter at www.twitter.com/ihop.