Instant customer feedback helps restaurants improve

Nothing beats instant customer feedback, according to Survey on the Spot cofounder Ken Kimmel. Kimmel, 56, is helping restaurants capture these comments to improve their businesses with mobile technology designed by his Newton start-up. Kimmel, who previously was an executive at Dunkin’ Brands Inc., recently spoke with Globe reporter Jenn Abelson.

What is so special about your company?

With Survey on the Spot, customers can take the survey when they are in the shop. It doesn’t require you to recall as much because you’re still right there. Nobody is currently doing what we’re doing, which every day surprises me.

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