It’s Officially a Bay Area Habit

The Habit Burger Grill, a California-based restaurant brand, announced today the opening of its third Bay area location on Wednesday, March 7 in San Mateo located at 1100 Park Place. With an existing restaurant in Walnut Creek, and hot on the heels of its brand new grand opening on February 22 in Pleasanton, The Habit continues its expansion in its home-state with this new San Mateo restaurant, and will also be opening one more restaurant in Northern California in early 2012.

Eager San Mateo and local area residents can get a sneak peek of the tasty menu during The Habit’s charity tie-in events on Sunday March 4, and Monday, the 5th. On Sunday the 4th, The Habit will be open for lunch (from 12-2 p.m.) and dinner (from 5-7 p.m.) and on Monday the 5th will be open for lunch (12-2 p.m.) and will donate 100% of all proceeds on those days to their charity partners Share Our Strength, the Peninsula Family YMCA, and the Muscular Dystrophy Association (respectively).

The Habit in San Mateo officially opens at 10:30am on Wednesday, March 7, 2012 and will be open Monday – Saturday from 10:30am–10pm and 11am–9pm on Sundays.  Compared to other “fast casual” or other “gourmet burger” establishments, The Habit Burger offers high quality food and great service at reasonable prices ($2.95 for an original ‘Charburger’). The Habit also serves freshly grilled sandwiches, specialty salads tossed to order, onion rings, sweet potato fries and a variety of hand-blended shakes and malts.

“We are thrilled to open our third location in Northern California in San Mateo just two weeks after the grand opening our second location in Pleasanton. With the success of our previous location in Walnut Creek, and recent grand opening in Pleasanton, we are optimistic that our third Bay area location in San Mateo will be yet another ‘Habit’ worth repeating,” says Russ Bendel, President and CEO of Habit Restaurants, LLC. “We are also thrilled to be further expanding into Northern California in 2012 with yet one more Habit Burger Grill location in Napa coming soon.”

The Habit is best known for their made-to-order “Charburgers” grilled over an open flame and their friendly, inviting service. They use only fresh, quality ingredients, and always live up to their motto: “There’s No Substitute For Quality!” 

For more information, visit their website at

Over 40 years ago, The Habit opened in Santa Barbara, California.  Soon after, 16-year old Brent Reichard got his first job flipping burgers there and a few years later he and his brother Bruce made the life-changing decision to buy it.  Through hard work and dedication The Habit has grown a lot since then, but remains focused on one simple philosophy – always deliver high quality food and great service at reasonable prices.