Johnny Rockets, the global restaurant chain announced today the appointment of Charles Bruce as the company’s new President and Chief Executive Officer.
Bruce brings to Johnny Rockets more than 35 years of experience in marketing and leadership positions. Most recently, Charles Bruce was President and Chief Executive Officer of Peter Piper Pizza, a regional pizza chain where he was hired in 2009 as Chief Marketing Officer to develop and implement the strategy to turn the brand around. Following the successful turnaround, Bruce was promoted to President and Chief Executive Officer.
“We’re fortunate to have Charles Bruce join Johnny Rockets. Charles impressed us with his strong leadership skills demonstrated throughout his career and he has a solid background developing integrated brand strategies that achieved substantial sales growth for a variety of brands,” said David Finnigan, a member of Johnny Rockets Board of Directors. “Moreover, he has a proven track record establishing productive relationships with franchise partners.”
“I am honored to have the opportunity to lead the Johnny Rockets team and excited about working with the leadership team, our employees, restaurant teams, franchise partners and suppliers to contribute to the growth and profitability of the company,” said Charles Bruce.
Earlier in his career, Bruce held marketing and brand strategy positions with the International Pizza Hut Franchise Holders Association as Vice President of Marketing and at Wendy’s as Vice President of International Marketing. Bruce also held positions at Damon’s Grill, Captain D’s Seafood and Salsarita’s Fresh Cantina.
Charles Bruce will be based at Johnny Rockets headquarters in Aliso Viejo, CA and is relocating to the Orange County area.
Johnny Rockets is a global restaurant chain that offers food and fun reminiscent of feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including fresh, made-to-order hamburgers, crispy American Fries and rich, delicious hand-spun shakes and malts. This dynamic lifestyle brand offers friendly service, upbeat music, twirled straws and dancing servers, contributing to the chain’s signature atmosphere of relaxed, casual fun. Founded in 1986, Johnny Rockets operates more than 330 franchise and corporate locations in 26 countries around the world. For more information, visit www.johnnyrockets.com.