Franchise Owner, Camamiq Foods, Inc., today opened its newest Johnny Rockets restaurant at Burgos Circle dining complex, located in Forbes Town Center in Taguig City, Philippines in Metro Manila. Joining three other Johnny Rockets they own, in nearby Quezon City, the Company’s American cuisine and atmosphere have become local favorites since opening, two years ago. By the end of January, they plan to open their fifth Johnny Rockets restaurant at Alabang Town Center, in southern Metro Manila.
Camamiq Foods CEO, Dr. Amable C Aguiluz IX, has successfully garnered fans throughout the Country with a unique menu that combines the classic Johnny Rockets comfort foods with regional favorites. In addition to Johnny Rockets’ Hamburgers, American Fries and Shakes, his restaurants offer specialty items such as spaghetti, mac ‘n cheese and fried chicken, as well as local flavors that include sides of rice, longaniza sausage and tocino.
The restaurant also appeals to consumers with an active role in social media, offering creative promotions such as Facebook photo contests, a Rocketeer kid’s server training program and a recently released “flash mob” video on YouTube, http://www.youtube.com/watch?v=VeY5Th84PAY.
“Bringing Johnny Rockets to the Philippines has been such a rewarding experience,” said Aguiluz. “Beyond our business success, the guest smiles and positive praise from our more than 13,000 Facebook Fans show us what a welcome addition the Americana flavors of Johnny Rockets is in the community. We are delighted to share our dancing and good times with more areas of the country. ”
The 1,300-square-foot restaurant is Camamiq Food Inc.’s fourth restaurant of the 20 locations projected to open by 2024. The first three restaurants are located in Quezon City, along the popular entertainment row, Tomas Morato Avenue, and in retail locations Robinsons Galleria and Eastwood Mall.
“The inherent value of Johnny Rockets as a brand is evident by how strongly the Philippines have embraced the experience,” said Steve Devine, senior vice president of international development for Johnny Rockets. “We’ve seen comparable restaurant sales continue to rise in popular international tourist areas, even when foot traffic is declining, which has been very enticing as we speak with other prospective Franchise Owners in Southeast Asia.”
For more information about Johnny Rockets and its franchising opportunities, go to www.johnnyrockets.com.