KFC, Pizza Hut and Taco Bell Want Even More Millennial Customers in 2015



KFC, Pizza Hut and Taco Bell Want Even More Millennial Customers in 2015The quintessential moment of Yum Brands’ Investor Conference was when Taco Bell’s CEO said that the Mexican fast-food chain was “on fleek.”

“We were on fleek with breakfast, with our social engagement, with mobile ordering,” Brian Niccol said on Thursday.

Niccol went on to explain to the confused investors that, in the language of Twitter, “on fleek” means “on point.” But why did the CEO pull out millennial-speak at a major investor meeting?

One reason: Taco Bell’s success with social media and other millennial marketing tactics is serving as a blueprint for all Yum Brands chains in 2015.

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