Krystal & TABASCO Partnership Makes History in the South



Krystal Donates Art Piece to the TABASCO Museum on Avery Island

Krystal & TABASCO Partnership Makes History in the SouthWhen two brands with close to 231 years of combined history between them decide to team up – you can be certain that the results will be unforgettable. Such has been the case with two of the South’s most famous brands The Krystal Company and TABASCO brand. The two brands partnered to create a special “Fired Up” menu featuring the hot and spicy flavors Southerners love to the Krystal sandwiches they can’t get enough of.

In the spirit of this collaboration, The Krystal Company commissioned a piece of photo artwork as unique as the partnership itself. The 3D lenticular image showcases the legendary heritage of the brands in a contemporary format. The artwork, Southern Squared, will be one of the premiere pieces in the all-new TABASCO Museum. The unveiling will be held on Avery Island in Louisiana on Thursday, August 4, at 9:00 a.m. with a presentation from Krystal’s Chief Executive Officer, Omar Janjua. The Krystal Cruiser will also be on hand at the event with a selection of tasty treats from the special “Fired-Up” menu which features classic Krystal products topped with cheese sauce infused with TABASCO Sauce. The TABASCO Museum is calling all Krystal and TABASCO lovers to join us at the unveiling to try the products, view the exhibit and witness history being made with these two iconic brands.

“TABASCO brand and Krystal both call the South their home,” says Janjua. “The dedication of McIlhenny Company and how it has kept the brand within the family for generations is inspiring. We are proud to be a part of the impactful story of McIlhenny Company and are honored to be able to make a gift from Krystal to the museum.”

Krystal’s gift makes it the first entity to create an item specifically for display in the TABASCO Museum. This fascinating new museum is filled with McIlhenny family artifacts and original TABASCO products.  It explains how the TABASCO brand got its start and how it evolved over its roughly century-and-a-half history. Krystal’s hope is that its gift will become a milestone in the ongoing TABASCO story and an exciting element of the museum that both Krystal and TABASCO fans can enjoy.

Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick service restaurant chain in the South.  Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves a team of 6,000 employees.  For more information, visit http://www.Krystal.com or http://www.facebook.com/Krystal or follow the brand on Twitter and Instagram @Krystal.

McIlhenny Company produces TABASCO brand products, which are sold in more than 165 countries and territories around the world and labeled in 22 languages and dialects. The 148-year-old company makes a line of pepper sauces, including its world-famous TABASCO Original Red, Green Jalapeño, Chipotle, SWEET & Spicy, Habanero, Buffalo Style, Garlic Pepper Sauces and now Sriracha Thai Chili Sauce. For more information, visit www.TABASCO.com or follow TABASCO brand on Facebook, Twitter, Instagram and YouTube using the handle, @TABASCO.