Legendary Restaurant Brands Takes Steps to Grow Bennigan’s Brand






Legendary Restaurant Brands Takes Steps to Grow Bennigan's Brand

Returns to Fishbowl with a three-year deal to use Enterprise Mail Service

Legendary Restaurant Brands, owner of the iconic Bennigan’s and Steak and Ale brands, has announced a three-year partnership with Fishbowl, Inc. to implement the company’s Enterprise Email Service as a growth engine for the Bennigan’s franchises throughout the United States. The deal incorporates expansion options to use Email Services across other LRB sites, and an option to select additional Fishbowl services in the future.

Legendary Restaurant Brands, LLC operates and franchises Bennigan’s restaurants globally, and recently executed a Master Franchise Agreement with Baila Group of Companies to develop the Islamic Republic of Pakistan in addition to opening its newest location in Monahans, TX and other locations soon to open in Mandan, ND and Steubenville, OH.

Additional restaurants in the U.S. are planned for Florida, Tennessee, Texas, and South Carolina, and internationally in Mexico, Central America, Bahrain, Australia, and India. The brand experienced a healthy system growth of 10 percent in 2017 along with an average unit volume compound growth in excess of 40 percent over the last three years. The brand is poised for a robust 20 percent growth rate this year.

“Fishbowl’s proprietary Enterprise Email Service provides us with the ability to nurture the emotional connection, which is an integral part of our brand DNA, via daily email blasts about our innovative new menu items, promotions, special offers, and events to the thousands of customers in our database,” said Paul Mangiamele, chairman and CEO of Legendary Brands. “We chose to partner with Fishbowl because we are not just impressed with its email, but also with its commitment to innovation through its industry-changing analytics and digital marketing platform.”

Fishbowl empowers restaurants to succeed in a changing digital, data and device environment by delivering unique solutions developed specifically for the food-service industry. They serve as an essential connection between service provider and consumer, delivering actionable analytics and 1:1 marketing through multi-step campaigns that optimize guests’ engagement.

“Nearly every American uses a mobile device to get the latest information and news,” said Jim Soss, Fishbowl CEO. “Naturally, restaurants rely heavily on real-time access to these consumers to better engage with its guests, wherever they are. Our Email Service is the best messenger to do this, and to ultimately help drive in-store growth.”

Legendary Restaurant Brands owns the iconic Bennigan’s and Steak and Ale brands – the pioneers of casual dining – as well as the non-traditional brand, Bennigan’s On The Fly. Bennigan’s is a high-energy neighborhood restaurant and tavern that is redefining casual dining. With chef-driven food, innovative drinks and warm, friendly Irish hospitality, this Legendary brand delivers memorable dining experiences to every guest and offers a franchise model capable of compelling returns on investment. Steak and Ale is another American Original poised for a triumphant return. Redefined as a 21st Century polished-casual concept, the new Steak and Ale will once again set the standard for affordable, family-friendly steakhouses. 

Fishbowl, Inc. empowers restaurants to succeed in a changing digital, data and device environment by delivering unique solutions developed specifically for the food-service industry. Our solution combines a powerful platform suite, expert analytic consulting, and industry leading agency services — using insights gained across our thousands of restaurant clients. Through these solutions, Fishbowl enables restaurants to make enlightened decisions, engage guests, increase brand loyalty and accelerate same-store sales. Relied on by more than 70,000 restaurant locations to effectively engage guests, Fishbowl is headquartered in Alexandria, VA, with offices in Silicon Valley, Dallas, U.K., and India. For more information, please visit our website, or follow us on Facebook, Twitter, and LinkedIn.





RestaurantRecruiter.com is For Sale