Lennys Subs Focuses on Growth in Louisville

Lennys Subs Focuses on Growth in Louisville

The veteran sub franchise is aiming to expand its Kentucky footprint.

Lennys Subs Focuses on Growth in LouisvilleLennys Subs, a better-tasting sandwich franchise based in Memphis, Tenn., is planning ambitious development across the South to further expand the Lennys Subs experience. The brand is gearing up for significant growth in the next few years, with plans to open five new locations in 2015, 18 in 2016 and 25 in 2017, with a concentrated focus on Louisville.

“We are strategically focusing our efforts on markets that we feel have the most potential, and Louisville is on the top of that list. We know we’ll be able to bring a great product to consumers, more than 100 jobs to the area and opportunities to help local communities with our cause marketing platforms,” said Bob Ritter, vice president of franchise and market development for Lennys Subs. “We’re looking to add ten locations to the Louisville market over the next five years.”

Lennys Subs currently has one location in Louisville at 3942 Taylorsville Road.

“We’ve seen a great response from our first location in Louisville,” Ritter added. “The location’s success proves that we bring something unique to the market, which is why we have put such a focused effort to expand our footprint to more Louisville neighborhoods.”

President and COO Jason Vaughn is excited about the expansion plans and to unveil a new design for the next generation of Lennys shops, featuring a new color palette and modern details like corrugated metal finishes, faux wood floors, as well as a new menu board.

“We have created an environment that extends beyond lunch, and our new look really elevates our brand, taking us to the next level,” he said. “The updated interior will not only resonate more with our consumer, but will also attract franchise candidates looking for a great business opportunity.”

For potential franchisees looking for a lucrative investment opportunity, the Lennys Subs franchise ranges from $141,000 to $366,000, depending on the real estate chosen for the shop. Additionally, franchisees that qualify to obtain the right to operate additional Lennys Subs may open subsequent stores based on a reduced franchise fee. Average sales for the 2014 calendar year of the brand’s top 50 percent of reporting franchised shops open before Jan. 1, 2013 were $729,895.94.