LRI Holdings, Inc., the parent company of Logan’s Roadhouse, Inc., today announced the addition of Todd Townsend as Chief Marketing Officer. He will lead the Marketing and Product Development teams with responsibility for advertising, merchandising, brand strategy, menu, food development and quality control.
Townsend brings a wealth of national consumer marketing experience with him. He started his career with the Leo Burnett Company, where he worked on the Pillsbury, Kellogg’s and Miller Lite advertising accounts. He was the Chief Marketing Officer for Sonic Drive In, where his team delivered same store sales growth for three consecutive fiscal years, supported by the popular, “Two Guys” advertising campaign, the expansion of beverage offerings into specialty coffees, flavored teas and juices and multiple digital marketing initiatives.
His marketing expertise was also valued at several communications and digital marketing corporations including Sprint, Yahoo! and Qwest Communications, where he led e-commerce and consumer marketing. Most recently, Townsend was the Chief Marketing and Sales Officer at Time Warner Cable, Inc., where he led all marketing and sales initiatives for the Eastern U.S.
“I am very excited to have Todd join our executive team. His experience, strategic thinking, creativity and energy make him a very valuable asset to Logan’s,” said Chief Executive Officer Tom Vogel.
Townsend received a Bachelor’s degree in Journalism and Marketing from Oklahoma State University and a Master’s degree in Advertising from Northwestern University.
Logan’s opened its first restaurant in 1991 in Lexington, KY, and has grown as an affordable, full-service restaurant chain to 225 company-owned and 26 franchised Logan’s Roadhouse restaurants in 23 states. The Company’s mission is to recreate the traditional American roadhouse by offering consumers value-oriented, high quality, “craveable” meals for lunch and dinner served in the hospitable tradition and distinctive atmosphere reminiscent of an American roadhouse of the 1930’s and 1940’s. Logan’s menu features specially seasoned aged steaks, fresh ground steak burgers, fresh chicken dishes and salads, fall-off-the-bone ribs, distinctive fresh-baked yeast rolls and bottomless buckets of peanuts. LRI Holdings, Inc. is the parent company of Logan’s Roadhouse.