If you could reverse a negative review about your restaurant while the diners were still seated at their table, would you jump at the chance? New insight from industry experts shows that it’s likely possible when you spend the time to closely monitor mentions of your restaurant’s name on Twitter. In fact, nearly 80% of negative reviews on the social networking website are posted by diners still in the restaurant. Keeping an eye out for less than positive tweets helps you discover a problem and remedy it before the customer leaves with a bad impression.
Of course, Twitter is also a major force for positive news about your restaurant as well. Nearly 75% of mentions of restaurants on the website included praise. By engaging the people leaving those compliments, you encourage them to return again. You can also send out targeted promotions and discounts to diners who has dropped by recently. The research reflects that 80% of Twitter users head out to a new restaurant after seeing a positive mention of it in their feed.