As part of the “BIG Awards for Business”, the Business Intelligence Group today announced MarketingVitals.com as the winner of Company of the Year in the Food and Beverages category and Rom Krupp of MarketingVitals.com as Executive of the Year.
“We are extremely excited to be recognized again this year,” said Rom Krupp, CEO of MarketingVitals.com. “Our Restaurant Intelligence product is the first of its kind in the industry and we are seeing a tremendous increase in demand among major restaurant chains, most of whom have been able to realize an ROI within a few days of deployment.”
In 2014 MarketingVitals.com also won the Business Intelligence Group’s Startup of the Year Award and New Product of the Year for “IncentivizeMe!”, their restaurant employee incentive tool.
“After winning Start-up of the Year last year, it’s exciting to see how Rom has led his team to new levels of success,” stated Russ Fordyce, Managing Director of the Business Intelligence Group. “With over 1000% growth and major enhancements to their platform, MarketingVitals.com clearly deserves their recognition as this year’s Company of the Year.”
“The Growth of MarketingVitals.com stands out,” said Dave Phillipson, one of the judges for the award. “Such a company can only do so if it is solving an issue in the industry and meeting the needs of its customers. MarketingVitals.com is on the move!”
“MarketingVitals.com addresses a market that has a need for agility, but doesn’t always have the resources to undertake prolonged big data projects,” stated another judge, Jackie Risley. “The time-to-solution and ROI are impressive and could significantly increase margins and support better decision making.”
The BIG Awards specialize in recognizing top-performing companies and organizations with a proprietary judging process scored by well-known and experienced leaders and executives from around the globe.
MarketingVitals.com is a cloud-based Restaurant Intelligence Company that changes the way restaurant marketers look at data giving them the ability to plan and predict marketing results. MarketingVitals.com utilizes big data to generate analysis of restaurant’s data to deliver predictive analytics that account for prior year performance, trending sales, impact of holidays, events, weather, and several other factors. Their unique approach to data visualization transforms complex concepts like price elasticity and customer engagement into simple methods for optimizing performance.
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.
For more information about Business Intelligence Group visit: www.bintelligence.com.