Maui Wowi Hawaiian Announces New Chief Executive Officer

Maui Wowi Hawaiian, a unique Hawaiian coffee and fresh fruit smoothie franchise, has appointed Mike Weinberger as its new Chief Executive Officer. Owner and former CEO Michael Haith will continue to serve as Chairman of the Board of Directors as the company experiences a time of growth and expansion. The franchise is currently available in 9 countries with almost 500 operating units and is expecting up to 100 new developments this year.

Weinberger began his professional career working as an attorney, but decided to make the move to the franchise world in 2008. In 2011, he decided to trade in his tie for a Hawaiian shirt and joined Maui Wowi Hawaiian as Vice President of Operations. As CEO, Weinberger aims to support franchisees and the entire system as they grow the business by implementing new initiatives. Haith will continue to be vital part of the company focusing primarily on the strategic and financial goals of the organization.

“Mike is uniquely qualified for this role as has established the ability to understand the vision, mission and culture of Maui Wowi,” said Michael Haith Chairman of the Board of Directors and former CEO of Maui Wowi Hawaiian. “He has demonstrated the passion and leadership qualities necessary to continue to steer Maui Wowi in the direction of a premier quality franchise system.”

“We have worked together to achieve many goals over the years that are evidenced in the success of our brand and our culture,” says Mike Weinberger, CEO for Maui Wowi Hawaiian. “As CEO, I am excited to play a larger role and to be part of a company that is dedicated to collaboration, quality products, and meeting the needs of our franchisees and customers.”

For more information regarding Maui Wowi Hawaiian, please visit To learn more about franchise opportunities, please visit .

Maui Wowi Hawaiian Announces New Chief Executive OfficerSince 1982, Maui Wowi Hawaiian has embraced the Hawaiian culture and has been serving paradise in a cup since the day it began, 30 years ago. From event carts, mall kiosks and stand-alone retail locations Maui Wowi Hawaiian offers premium, all-natural, gluten-free, fresh-fruit smoothies, as well as gourmet Hawaiian coffees and espresso beverages. With over 400 operating units in eight countries, Maui Wowi Hawaiian has truly gone “Global” by adding an online store, Now customers from anywhere in the world can experience the prized-gourmet Hawaiian coffees and taste the ‘Aloha Spirit’ with a ‘Click-of-a button!’ To learn more information about Maui Wowi Hawaiian’s, products, locations, or flexible, low cost franchising opportunities, visit