Fast casual chain partners with Buxton to achieve smart growth and location optimization
McAlister’s Deli, a leading fast casual restaurant chain, has partnered with Buxton to identify the best market opportunities for continued growth. Buxton’s restaurant expertise and SCOUT platform will allow McAlister’s to quantify growth potential and optimize locations of new and existing restaurants.
“As we continue to grow our network of restaurants, it’s critical that we do so strategically,” said McAlister’s Deli Chief Development Officer, Jeff Sturgis. “McAlister’s is a strong concept poised for tremendous growth. We look forward to working with Buxton to assist our growth as we expand the McAlister’s brand to more markets across the U.S.”
“We are excited to partner with McAlister’s Deli to provide a comprehensive view of the brand’s opportunities as they continue to expand,” said Stephen Polanski, senior vice president of sales at Buxton. “We look forward to being a part of McAlister’s continued success.”
As a Buxton client, McAlister’s will receive a customized predictive model delivered through Buxton’s web-based SCOUT platform. Utilizing SCOUT, McAlister’s will be able to analyze potential sites, run demographic reports, and create unlimited market expansion scenarios. McAlister’s joins a growing list of organizations using SCOUT as a pre-screening tool for real estate location and market planning decisions.
Founded in 1989, McAlister’s Deli is a fast casual restaurant chain known for its sandwiches, spuds, soups, salads, desserts and McAlister’s Famous Sweet Tea™. In addition to dine-in and take-out service, McAlister’s also offers catering with a selection of sandwich trays, box lunches, desserts, a hot spud bar and more. With numerous industry accolades, the McAlister’s brand has more than 320 restaurants in 24 states. The company has corporate offices in both Alpharetta, Ga., and Ridgeland, Miss. For more information, visit www.mcalistersdeli.com.
In a world where big data gets a lot of attention, Buxton focuses on providing BIG answers to its clients. Since 1994, Buxton has helped more than 3,000 clients in retail, healthcare, consumer packaged goods and the public sector. We provide answers to business questions around real estate, marketing, and merchandising strategies. Our clients include Marriott, Sally Beauty Supply, and Anthropologie.