McDonald’s New Plan to Dominate Fast Food Is Angering Some Franchisees



McDonald's New Plan to Dominate Fast Food Is Angering Some Franchisees

McDonald’s sales are continuing to improve, but not all McDonald’s franchisees are pleased, according to a recent survey.

Nomura analyst Mark Kalinowski expects the company to report a 4.1% increase in US same-store sales for the fourth quarter ending December 2015, based on franchisee responses to the survey.

That would mark McDonald’s best quarterly same-store sales performance in four years.

But several operators are complaining that while sales are up, McDonald’s aggressive discounting is squeezing their profit margins.

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